Download Comprehension Skill: Propaganda

Comprehension Skill:
Propaganda
I can identify propaganda and
persuasive techniques used in
propaganda.
What is Propaganda?
• Propaganda is an effort to make people
believe a certain opinion or act in a certain
way.
What are the types of
Propaganda Techniques?
Overgeneralization
Testimonial
Bandwagon
Flattery
Transfer
Faulty Causeand-Effect
Overgeneralization
• Making statements based on too few facts.
Testimonial
• Uses a celebrity or an expert to support a
product.
Bandwagon
• Persuading consumers to do something
because “Everyone else” is doing it.
Flattery
• Making customers feel “smart” for using a
product.
Transfer
• Associating a popular person with a
product so consumers transfer their
admiration for the person to the product.
Faulty Cause-and-Effect
• Suggesting or promising, for example, that
consumers will be happier or better off
simply as a result of using the product.
Loaded Words
• They elicit an emotional
response –positive or
negative – beyond their
literal meaning and can
significantly contribute to
persuading others to
adopt our point of view.
• Example:
• This is an expertly
designed camera.
Identifying Propaganda
1. Traveling west is dangerous for those
who are not prepared.
2. Anyone who travels out West is likely to
prosper.
“Anyone who travels out West is
likely to prosper.”
• Sentence 2 is a form Overgeneralization
because it is based on too few facts or
examples.
• Some people who travel west may
prosper, but not all of them.
Checking for Understanding
• Which of the following statements are a
form of propaganda and why?
• Sentence 1: Farmers who use only John’s
Market are making the best decision for
their farms.
• Sentence 2: John’s Market is used by
many farmers of the Platte Valley.
Farmers who use only John’s
Market are making the best
decision for their farms.
• Sentence 1 is a form of Flattery because it
is designed to make the farmers feel smart
in their decision.
• There may be other markets in the area
that might be better than John’s
Try these ones!
• Come to California. Everyone in the
country is going west—don’t miss the
golden opportunity
Look back at the definitions
• Come to California. Everyone in the
country is going west—don’t miss the
golden opportunity
• Overgeneralization = making statements based on too few facts.
• Testimonial = using a celebrity or an expert to support a product.
• Bandwagon = persuading consumers to do something because
“everyone else” is doing it.
• Flattery = making a customer feel “smart” for using a product.
• Transfer = associating a popular person with a product so
consumers transfer their admiration for the person to the product.
• Faulty Cause-and-Effect = suggesting or promising, for example,
that consumers will be happier simply as a result of using the
product.
Bandwagon
• This is an example of bandwagon because
it is persuading the consumer that
everyone else is going to California, so
they better do it too.
Try these ones!
• “I only travel in a Way West Wagon,” says
Captain John Anderson. “They’re the best
wagons money can buy.”
Look back at the definitions
• “I only travel in a Way West Wagon,”
says Captain John Anderson.
“They’re the best wagons money can
buy.”
• Overgeneralization = making statements based on too few facts.
• Testimonial = using a celebrity or an expert to support a product.
• Bandwagon = persuading consumers to do something because
“everyone else” is doing it.
• Flattery = making a customer feel “smart” for using a product.
• Transfer = associating a popular person with a product so
consumers transfer their admiration for the person to the product.
• Faulty Cause-and-Effect = suggesting or promising, for example,
that consumers will be happier simply as a result of using the
product.
Testimonial
• This is an example of testimonial because
it is uses a celebrity or expert to support
the Way West Wagon company.
Try these ones!
• Find happiness by moving to the West.
Look back at the definitions
• Find happiness by moving to the
West.
• Overgeneralization = making statements based on too few facts.
• Testimonial = using a celebrity or an expert to support a product.
• Bandwagon = persuading consumers to do something because
“everyone else” is doing it.
• Flattery = making a customer feel “smart” for using a product.
• Transfer = associating a popular person with a product so
consumers transfer their admiration for the person to the product.
• Faulty Cause-and-Effect = suggesting or promising, for example,
that consumers will be happier simply as a result of using the
product.
Faulty Cause-and-Effect
• This is an example of Faulty Cause-andEffect because it suggests or promises, for
example, that consumers will be happier
simply by going West.
Try these ones!
• When the President of the United States
visited Independence, Missouri, he stayed
at Maxwell’s Hotel.
Look back at the definitions
When the President of the United
States visited Independence,
Missouri, he stayed at Maxwell’s
Hotel.
• Overgeneralization = making statements based on too few facts.
• Testimonial = using a celebrity or an expert to support a product.
• Bandwagon = persuading consumers to do something because
“everyone else” is doing it.
• Flattery = making a customer feel “smart” for using a product.
• Transfer = associating a popular person with a product so
consumers transfer their admiration for the person to the product.
• Faulty Cause-and-Effect = suggesting or promising, for example,
that consumers will be happier simply as a result of using the
product.
Transfer
• This is an example of Transfer because it
causes the consumer to associate the
President of the United States with
Maxwell’s Hotel.
What did you learn?
Tell your partner one you learned from the
lesson.
Tell your partner something you now know
that you didn’t know before the lesson
about propaganda and persuasive
techniques.
~ Think, partner share, share out
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~Now complete Practice pg. 126 & 127~