Download Director, Product Marketing Connance is seeking a proven product

Director, Product Marketing
Connance is seeking a proven product marketing leader who can successfully create and sustain a
differentiated message and positioning through related marketing materials, including competitive
analysis, customer facing collateral, presentations, blogs, social media and the Connance website.
The Director of Product Marketing will market and position Connance’s existing suite of predictive
analytics and cloud-based software technology, as well as collaborate in the identification of new
Connance solutions. The ideal candidate will understand the rapidly changing financial and operational
challenges facing the healthcare provider market and have demonstrated the ability to position
successfully proven innovative data-driven SaaS or web-based solutions.
Responsibilities
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Create market messages and positions for suite of products and overall platform
Collaborate with internal and external stakeholders to continually monitor market trajectory to
evolve messaging and positioning over time
Conduct competitive analysis and blend findings into selling content and differentiated marketing
message
Conceive and execute outbound marketing programs, shows/events, and case studies
Partner with Sales to analyze their needs and deliver supporting materials that advance the sales
process
Collaborate with Product Management and Client Deployment to understand new capabilities
which can be leveraged to evolve the positioning of Connance solutions and contribute to ongoing product evolution and development
Experience:
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Minimum 5+ years of experience creating market messaging and positioning for a revenue cycle
and population health HCIT business.
Bachelor’s degree in Marketing or related field
Experience presenting to healthcare executives, VP and above required
Outstanding written, communication, presentation and analytical skills
Expert level skills in PowerPoint
Experience collaborating with Product Management
Experience with analytics, both predictive and retrospective preferred
Revenue cycle and/or Population Health application experience preferred
Position based in the Waltham, MA office with occasional travel likely