Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
A PARADIGM FOR INTERNATIONAL MARKETING CASE ANALYSIS I. Problem or main issue definition [only one problem] II. Analysis * Country/region * Industry structure/competition * Current marketing strategy of the firm [Product, Price, Promotion, Place-distribution] Timeline of important events in the firm’s history – key milestones III.Alternatives (2-3) Viable marketing action plans usually evaluating “Go”, “No Go”, or a “Limited Go” IV. Marketing Plan * Target(s) * Product-Price-Promotion-Place (4P’s) * A positioning statement that articulates the goals and image that a company wants to project in a foreign market.