Download Style Guide - Surescripts

Style Guide
Introduction............................................................................................................................ 1
Brand Basics.......................................................................................................................... 1
Company Name and Logo
Company Tagline
Network Naming
Company Services................................................................................................................ 2
1) Prescription Benefit Services
2) Prescription History Services
3) Prescription Routing Services
4) Clinical Messaging Services
Vendor Guidelines................................................................................................................. 4
Surescripts Certified Status................................................................................................. 5
Logo Requirements
Notes on Use — Pharmacy Software Vendors, Payer/PBMs
Surescripts Solution Provider Status.................................................................................. 6
Surescripts Solution Provider Logo
Logo Requirements
Surescripts Gold Solution Provider Status......................................................................... 7
Surescripts Gold Solution Provider Logo
Logo Requirements
Surescripts Connected Logo............................................................................................... 8
Affiliate Certification............................................................................................................. 9
Guidelines
Logo Use
Universal Logo Requirements............................................................................................ 10
Approved Boilerplate Language for Press Releases....................................................... 12
Benefit Language................................................................................................................ 12
Prescribers
Pharmacists
Payers/PBMs
Approvals............................................................................................................................. 14
Contact Information............................................................................................................ 15
Updated 3/2010
Introduction
All Surescripts®-related communications developed for
dissemination to the public must follow our corporate branding
and approval guidelines.
Brand Basics
◼ Our company name is Surescripts — note lowercase for the
second “s”.
◼ Trademark symbol is applied as follows: Surescripts®.
◼ First mention of the word “Surescripts” in print must include
the registered trademark symbol.
◼ Trademarks should be used as adjectives, not as nouns or verbs.
Correct Use: “Product XYZ is certified to connect to the
Surescripts network for Prescription Routing services.”
Incorrect Use: “Can you Surescripts this prescription?”
◼ Use of the trademarks in a possessive form should be avoided.
Correct Use: “There are advantages to establishing a connection
to Surescripts, the Nation’s E-Prescription Network.”
Incorrect Use: “This explains Surescripts’ benefits.”
Corporate
Logo
Company Tagline
◼ The company logo incorporates our corporate tagline:
“The Nation’s E-Prescription Network.”
◼ Note title case on the tagline phrase.
◼ The company tagline should, wherever possible, be placed
alongside the first use of Surescripts in a document or
communications piece (E.g. Surescripts®, the Nation’s
E-Prescription Network)
◼ Note treatment of “the” when tagline is used in a sentence.
Network Naming
◼ Our network is known simply as “the Surescripts network”
(note use of lowercase “n”).
◼ First use of this phrase must incorporate the registered
trademark symbol: “the Surescripts® network.”
◼ As of March 10, 2009, we have discontinued use of the terms
“National Patient Health Information Network” and “Pharmacy
Health Information Exchange.”
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Company Services and Message
Type Overview
There are three types of services related to prescription management.
When describing these services, one must present them in the
order that prescribers would use them when preparing and
transmitting prescriptions.
1.Prescription Benefit
2.Prescription History
3.Prescription Routing
In addition, Surescripts also maintains clinical messaging services.
1) Prescription Benefit Services
◼ Prescription Benefit — Ambulatory
Allows prescribers to request information on patient eligibility
and formulary at the time of prescribing.
◼ Eligibility Services — Pharmacy
Allows pharmacies to check patient eligibility, in real time,
at the point of sale
◼ Eligibility Services — Medicaid
Allows Medicaid MMIS vendors to request pharmacy eligibility,
in real time, from Surescripts before adjudicating a claim
◼ Reporting
Provides utilization summaries for the Prescription Benefit Ambulatory service.
2) Prescription History Services
◼ Prescription History – Ambulatory
With a patient’s permission, prescribers can use this service
to securely access aggregated prescription history data from
community pharmacies, as well as patient medication claims
history from payers and pharmacy benefit managers.
◼ Prescription History — Acute
Allows prescribers and authorized staff in acute settings to
query and receive aggregated details for up to a year’s worth
of patient prescription history based on a source database of
over 220 million lives
◼ Prescription History — Personal Health Records
Allows patients who use select PHR technologies to receive
their prescription history information from retail pharmacies
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3) Prescription Routing Services
Allows prescribers to manage the transmission of prescription
information using one or more of the following message types:
◼ New Rx (retail pharmacy) – the ability to electronically route
new prescriptions to community pharmacies.
◼ Rx Renewal (retail pharmacy) – the ability to electronically
route prescription renewal requests and responses between
prescribers and community pharmacies.
◼ New Rx (mail-order pharmacy) – the ability to electronically
route new prescriptions to mail-order pharmacies.
◼ Rx Renewal (mail-order pharmacy) – the ability to
electronically route prescription renewal requests and
responses between pharmacies and mail-order pharmacies.
4) Clinical Messaging Services
Using Continuity of Care Record (CCR) and PDFHealthcare
standards, Surescripts’ Clinical Messaging service permits
physicians on the Surescripts network to exchange clinical
information to support transitions in care.
Note: A listing of all software products certified by Surescripts for
message types or services specific to prescribers in ambulatory
settings can be found on the Surescripts Web site at
www.surescripts.com/certified
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Vendor Guidelines — Physician Software
Surescripts has three levels of certification associated with
physician software vendors. These changes are designed for:
1) Vendors that have certified their software for select
message types or perhaps one or two services —
“Surescripts Certified”
Three Levels
of Certification
Surescripts Certified
2)Vendors that have certified software for all message types
associated with Benefit, History and Routing
services designed for ambulatory settings — “Surescripts
Solution Provider”
3)Vendors that have met qualifications above and beyond certification for all three core services — “Surescripts Gold Solution
Provider”
Surescripts Solution
Provider
Special note for software vendors serving pharmacy and
payer/PBM organizations:
Please refer to specific “Notes on use” on the following pages
for guidance on use of specific brand marks
Surescripts Gold
Solution Provider
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Surescripts Certified Status
Physician software vendors that have certified their product(s) for at
least one message type or service, may describe their software
as “Surescripts certified” based on the following requirements:
◼ The phrase “Surescripts certified” may be used only in
association with the software for which the certification has
been achieved.
◼ The message types and/or services for which the software
has been certified must be included in your reference to the
“Surescripts certified” statement.
Surescripts
Certified Logo
Correct Use:
◼ “XYZ software is Surescripts certified for prescription renewals.”
◼ “XYZ software is Surescripts certified for prescription routing.”
◼ “XYZ software is Surescripts certified for new prescriptions.”
Incorrect usage: ◼ “XYZ software is Surescripts certified.”
◼ “Company name is Surescripts certified.”
Logo Requirements
◼ Vendors that achieve certification for individual message
types or for one or two core services may receive and use
the “Surescripts certified” logo.
◼ This logo, and associated language, may only be used to
describe the particular version of the software that has completed certification. Previous uncertified versions may not be
described as “Surescripts certified.”
◼ This is the only logo that will be made available to vendors
that have achieved this level of certification.
◼ Use of the “Surescripts certified” logo must follow our universal
logo requirements. (See “Universal Logo Requirements” section.)
◼ For online usage, we recommend linking the logo to our
certification status page at www.surescripts.com/certified.
◼ Vendors may not receive or use the Surescripts corporate logo.
Note: Both color and black
and white versions of this
logo are available.
Notes on Use — Pharmacy Software Vendors, Payer/PBMs
◼ Pharmacy vendors and payers/PBMs may use the term
“Surescripts certified” and may receive and use the
“Surescripts certified” logo.
◼ When using “Surescripts certified,” vendors MUST use it in
association with the message type(s) for which they have been
certified. The phrase “XYZ software is Surescripts certified”
must NEVER be used without referencing the certified
message types/core services.
◼ Display of this logo must be associated exclusively with the
certified software.
◼ For online usage, we recommend linking the logo to our
certification status page at www.surescripts.com/certified.
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Surescripts Solution Provider Status
Vendors that have certified physician software for all Surescripts
services for ambulatory settings (Benefit, History and Routing
— including all supporting message types), may describe their
software as a “Surescripts Solution Provider” based on the
following requirements:
◼ Surescripts Solution Provider branding is exclusive to
physician software.
◼ Note use of caps for “Surescripts Solution Provider.”
◼ The phrase “Surescripts Solution Provider” may be used by a
company only if it also includes reference to the software for
which this status has been achieved, e.g., “Company XYZ is
a Surescripts Solution Provider for its ABC software.”
◼ Vendors may still refer to the certification status of their software
for individual message types separately from their Solution
Provider status, e.g., “Company XYZ is a Surescripts Solution
Provider for its ABC software. ABC software is Surescripts
certified for prescription routing.”
Surescripts
Solution
Provider Logo
Surescripts will show your Solution Provider status on our Web
site at www.surescripts.com/certified.
Surescripts Solution Provider Logo
Physican software vendors that achieve Surescripts Solution
Provider status for one or more of their products may request,
receive and use the “Surescripts Solution Provider” logo.
Note: Both color and black
and white versions of this
logo are available.
Logo Requirements
◼ Only vendors that achieve certification for all Surescripts
core services may receive and use the “Surescripts Solution
Provider” logo.
◼ The “Surescripts Solution Provider” logo, and associated
language, must be used in reference to the specific
software(s) and version that have achieved Solution Provider
status. It should never be used to describe other software or
your company in general.
◼ Use of the “Surescripts Solution Provider” logo must follow
our universal logo requirements. (See “Universal Logo
Requirements” section.)
◼ For online usage, we recommend linking the logo to our
certification status page at www.surescripts.com/certified.
Notes on Use — Pharmacy Software Vendors, Payer/PBMs
Surescripts Solution Provider branding is not applicable or
available to pharmacies, pharmacy software vendors or payer/
PBM organizations at the current time.
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Surescripts Gold Solution Provider Status
Gold Solution Provider status is granted to physician software
vendors that have gone beyond Surescripts’ baseline
certification to meet benchmarks that demonstrate a higher level
of commitment to e-prescribing. Vendors that achieve this
status will receive special recognition on Surescripts’ listing of
prescriber software achieving certification for individual services.
Surescripts
Gold Solution
Provider Logo
Please note:
◼ The phrase “Surescripts Gold Solution Provider” must always
be associated with the software for which this level of
certification has been achieved, e.g., “Company XYZ
is a Surescripts Gold Solution Provider for ABC software.”
◼ Vendors may still refer to the certification status of their
software for individual message types separately from their
Gold Solution Provider status, e.g., “Company XYZ is a
Surescripts Gold Solution Provider for its ABC software. ABC
software is Surescripts certified for prescription routing.”
Logo Requirements
Use of these logos is consistent with requirements associated
with the Surescripts Solution Provider branding.
Notes on Use – Pharmacy Software Vendors, Payer/PBMs
Surescripts Gold Solution Provider branding is not applicable or
available to pharmacies, pharmacy software vendors or payer/
PBM organizations at the current time.
◼ Use of the “Surescripts Gold Solution Provider” logo must
follow our universal logo requirements. (See “Universal Logo
Requirements” section.)
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Surescripts Connected Logo
The Surescripts Connected logo is reserved for use by endusers of Surescripts’ e-prescribing services (including pharmacies,
payer/PBM organizations, and ambulatory/acute prescriber
settings) to demonstrate their connectivity to the Surescripts
network.
Surescripts
Connected
Logo
The Connected logo may not be used by software vendors that
have certified their products for connectivity to the Surescripts
network. Surescripts’ ‘certified’, ‘Solution Provider’, and ‘Gold
Certified’ marks are reserved for this use.
Logo Requirements
Use of the “Surescripts Connected” logo must follow our
universal logo requirements. (See “Universal Logo
Requirements” section.)
Note: Both color and black
and white versions of this
logo are available.
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Affiliate Certification
Requirements for affiliates of prescriber vendors certified
for one or more Surescripts message types/services
Vendors that license their applications to third party companies
(e.g. electronic medical record (EMR) vendors) are responsible for
ensuring that these ‘affiliates’ represent your certification status
in the correct/appropriate way.
If your affiliate wishes to allow users of its product to connect to
the Surescripts network by using your certified software, it may
do so and promote this status only if authorized by Surescripts
and only if it meets the following requirements:
◼ Surescripts has validated that the affiliate’s end users are
using your certified software as it was certified by Surescripts.
◼ Your affiliate’s end users are registered in a sub-account
within your primary account.
◼ Your affiliate explicitly states that the ability to connect or
e-prescribe via the Surescripts network is provided by its
use of your certified software.
Correct use:
◼ “Affiliate Software Name allows users to e-prescibe by using
Certified Software Name which is Surescripts certified for
<as applicable> Prescription Benefit, Prescription History
and Prescription Routing services.”
Incorrect use:
◼ “Affiliate Software Name is Surescripts certified.”
◼ “Affiliate Software Name will allow its users to connect to
the Surescripts network.”
Surescripts Logo Use:
Your affiliate may receive and use the “Surescripts certified”
logo as long as they associate the logo with the correct written
reference per the requirements above. For online usage we
recommend linking the logo to our certification status page
at www.surescripts.com/certified.
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Universal Logo Requirements
In addition to what has been laid out earlier
in this guide, all use of Surescripts’ corporate
logo and branding extensions must adhere
to the guidelines below. This includes the
following marks:
Surescripts Identity — Color
Surescripts blue
pantone color: process blue
cmyk process: 84 • 36 • 16 • 0
rgb: 8 • 134 • 178
hex: 08 • 86 • B2
◼ Surescripts corporate logo with tag line
◼ “Surescripts certified” logo
◼ “Surescripts Solution Provider” logo
◼ “Surescripts Gold Solution Provider” logo
◼ “Surescripts connected” logo
Surescripts orange
pantone color: 144
cmyk process: 0 • 48 • 100 • 0
rgb: 248 • 152 • 29
hex: F8 • 98 • 1D
Surescripts color logo
To reinforce Surescripts’ core brand colors,
the logo should be shown in Surescripts
blue and orange per specs at top right.
Surescripts one-color logo
On any non-white (or very light) background
color, the Surescripts logo is rendered as
one-color art, generally knocking out to
white. The background color should be
either Surescripts blue or Surescripts
orange whenever possible.
Surescripts black logo
When the logo must be rendered in blackand-white (such as in newsprint), the entire
logo should be 100% black.
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Surescripts Identity —
Incorrect Logo Usage
Never reverse the colors of the Surescripts
identity art.
The Surescripts logotype should never be
used without the upper ‘stream’ element.
Never place the color identity art over a
photo or a colored background that is not
white (or very light) or black (or very dark).
Printing the Surescripts identity art on any
patterned background should be avoided.
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Approved Boilerplate Language for
Press Releases
About Surescripts
Surescripts operates the nation’s largest e-prescription network
and supports a rapidly expanding ecosystem of health care
organizations nationwide. Surescripts was founded on the
principles of neutrality, transparency, interoperability, efficiency,
collaboration and quality. Surescripts connects prescribers in all
50 states through their choice of e-prescribing software to the
nation’s leading payers, chain pharmacies and independent
pharmacies. Available during emergencies or routine care, the
Nation’s E-Prescription Network gives health care providers
secure, low-cost, electronic access to prescription and health
information that can save their patients’ lives, improve efficiency
and reduce the cost of health care for all. For more information,
go to www.surescripts.com.
Benefit Language
The following language can be used to describe the benefits of
using software that has been certified to connect to the Surescripts
network. Note: Benefit statements must accrue with the particular
services and message types for which you have been certified.
Sample Language to Describe Electronic Prescribing Benefits
— for Physicians
By using an electronic medical record (EMR) or e-prescribing
software certified to connect to the Surescripts network, practices
can reduce costs, enhance patient safety and improve practice
efficiency.
Improve the Safety and Accuracy of the Prescribing Process.
◼ Prescription Benefit services allow easy selection of
medications that are preferred by the patient’s health plan,
that meet therapeutic guidelines and are cost effective for
the patient.
◼ Prescription History services allow prescribers to access
critically important information on their patient’s current and
past medications from pharmacy benefit managers and
community pharmacies. This helps inform prescribers about
potential medication issues with their patients and can improve
safety and quality.
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◼ Prescription Routing services allow legible new prescriptions to
be sent directly to the computer at the pharmacy of the patient’s
choice. Renewal authorization requests can be sent directly to
the practice computer. Prescribers can then review and respond
to pending requests with a few keystrokes.
◼ Enhance Productivity. The reduction in pharmacy faxes and
phone calls associated with refill requests, legibility issues, and
drug incompatibility or ineligibility problems provides physicians
and their staffs with more time to devote to patient care or other
reimbursable activities.
Sample Language to Describe Electronic Prescribing Benefits
— for Pharmacists
E-prescribing results in the delivery of “clean” prescriptions,
which benefits pharmacists by:
◼ Reducing the chance of medication errors
◼ Offering physicians access to patient prescription benefit
coverage, which means fewer rejected claims and less rework
at the pharmacy
◼ Reducing paperwork and rekeying, which allows you to spend
more time with patients or reallocate that time to activities such
as medication therapy or inventory management
Sample Language to Describe Electronic Prescribing Benefits
— for Payers/PBMs
Electronic prescribing benefits payer/PBM organizations by:
◼ Improving formulary compliance
◼ Making generic/therapeutic interchange more efficient
◼ Reducing administrative time and costs
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Approvals
Communications that include references to Surescripts and/or its
network, and/or its services must be reviewed and approved by
Surescripts before release. Surescripts may withhold approval if
these references violate standards in this style guide.
Material may be submitted for review using the contact information
listed at the end of this style guide. We request that at least oneweek be provided for review. Requests with a turnaround time of
less than one-week may not be accommodated.
Communications requiring review include, but are not limited to, the
following: press releases, e-mail campaigns, print advertisements,
online advertisements, online content and collateral material.
There are some cases where review is not required before release.
These are comprehensive of the following:
◼ An initial press release that describes your certification to
connect to the Surescripts network that uses our pre-approved
certification press release template and maintains language
marked in the release as “not to be altered.”
A copy of this press release template may be requested through
the contacts listed at the end of this guide.
◼ Use of branding and brand language as outlined in this style guide
◼ Use of Surescripts company boilerplate language as outlined in
this style guide
◼ Use of benefit statements related to Surescripts services as
outlined in this style guide
◼ Social media or other communication tools that link or direct
to pre-approved messaging or content.
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Contact Information
While this guide outlines logo usage and representation
requirements, it is not intended to be all-inclusive and may
not address every instance in which you are obligated to
identify your affiliation with Surescripts.
If you have questions regarding requirements and minimum
standards or would like to request a logo, art file or approved
language, please contact either:
◼ Michael Hughes, Senior Manager Marketing Communications,
(703) 921-2163 or [email protected],
◼ Vince Giglotti, Senior Manager - Interactive Marketing and
Advertising, (703) 921-2109 or [email protected].
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