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Slow Cow The Smooth Drink Slow Cow Drink Inc., the Canadian maker of the relaxation beverage, This still unknown beverage won’t be for long, as it will soon be available in on the shelf of your local store. Reading over the characteristics will allow you to discover an abundance of interesting ingredients that promote relaxation. The launching of this beverage will also mark a shift in the “Energy Drink” industry, as it promotes the opposite effect. It is also important to note the presence of L-Theanine, an ingredient very reputed for its relaxation virtues, without causing drowsiness. More details will be released shortly. Benefits • Slow Cow™ is a relaxation beverage that helps in the improvement of concentration, memory and learning capacity without causing sleepiness. The benefits provided by its 8 natural ingredients are numerous. • L-Theanine promotes relaxation, improves the brain’s capacity to concentrate, learn, memorize and it increases cerebral levels of dopamine, the neurotransmitter responsible for pleasure. Chamomile is reputed for treating insomnia; Passiflora induces relaxation. Valerian, Linden and Hops are acknowledged to help reducing nervousness. Sodium decreases fatigue during exercise whereas Potassium, that is essential in the transmission of nerve signals and in muscular contraction, takes part in the proper kidney and suprarenal gland functions. • The Benefits Theanine (also called L-Theanine): is an amino acid commonly found in tea (infusions of Camellia sinensis). Contrary to caffeine, L-Theanine increases the levels of GABA (gammaaminobutyric acid), which is a neurotransmitter inhibitor that produces a feeling of relaxation and creates a feeling of well-being. In addition, it is well documented that L-Theanine increases mental awareness, helps in relaxation without causing sleepiness, reduces stress and anxiety, improves cognition, concentration and sleep quality. It also helps in diminishing the side effects of caffeine, builds up the immune system response and reduces premenstrual syndrome symptoms. A can of Slow Cow contains 25 mg of L-Theanine. Chamomile: is a plant that possesses the following properties: tonic, stomachic, antiseptic and antispasmodic. The uses of chamomile date back hundreds of years, nowadays the numerous varieties of plants are used for various health problems including: irritable bowel, loss of appetite, indigestion, insomnia, anxiety and stress. It is also recognized as a calming agent to fend off stress, aid in sleep and ease digestion. A can of Slow Cow contains 150 mg of chamomile. Passiflora: is part of a larger family known as Passifloraceae. It is well-known to be a treatment for sleeping troubles. The various elements of the plant make up its anti-depressant and relaxing effects. It is reputed for its antispasmodic and sedative properties; however, it does not cause drowsiness or cause lapses in concentration during the day but instead has a calming effect. Stronger than chamomile, the Passiflora is a popular recommendation when it comes to fighting anxiety due to the intellectual enhancement properties it possesses. It is particularly recommended for people who have an outgoing spirit and are ready to take on any awaiting tasks. The leaves, roots and flowers of the plant are all used. A can of Slow Cow contains 150 mg of Passiflora. • Valerian: is a hardy perennial plant of the Valerianaceae family. The name of the plant comes from the Latin word valere, meaning to be strong and healthy. Valerian is a pharmacological phytotherapic plant used for its sedation effect. It is useful in reducing anxiety and restlessness; it improves mental balance and is effective for restoring a good night’s sleep. Valerian gives tobacco a bitter and awful taste. In addition, it fights against nervousness, anxiety, sleeping troubles, stress, as well as mood swings. A can of Slow Cow contains 150 mg of Valerian. • Linden: is a wild and ornamental tree that belongs to the family Tiliaceae. Linden is renowned for its appeasing virtues as well as facilitating sleep. Linden flowers possess antispasmodic and sedative properties. It relieves stress as well as headaches brought on by stuffed sinuses. It has calming effect and helps you sleep. It is also popular for relaxing nerves and anxiety, calming stress and muscle spasms. Linden is helpful for colds and fevers by inducing sweating and by decreasing nasal secretions. It is also used in treating high blood pressure, due to psychological and nerve troubles, or for people in long-term treatment because of high blood pressure caused by artery blockage. A can of Slow Cow contains 100 mg of Linden. • Hops: is a flowering plant in the family Cannabaceae. Hops is a nerve calming plant. Hops is also an effective remedy for insomnia and is often used as a sedative. It also has properties that act as a digestive system stimulant. A can of Slow Cow contains 100 mg of humulus. . • Sodium: is present in the world in great quantities in mineral form, for example salt. It is an essential element in the organism’s water equilibrium as well as in regulating blood pressure. Sodium also plays an essential role in muscle contraction and is acknowledged to decrease the sensation of fatigue during exercise. A can of Slow Cow contains 25 mg of Sodium. • Potassium: is essential in the transmission of nerve signals as well as muscle contractions, including the heart muscle. Potassium also plays a role in kidney and adrenal gland functions. INGREDIENTS: • L-Theanine: A New Discovery! • L-Theanine: increases cerebral levels of dopamine, the neurotransmitter responsible for pleasure and reward; it also increases serotonin, a neurotransmitter that acts as an inhibitor and which is critically decreased in stressful situations as well as in aggravation. L-Theanine allows users to reduce chronic stress, anxiety and depression, without causing any adverse affects to the natural working of the brain, contrary to synthetic anti-depressors. L-Theanine easily breaks through the blood brain barrier and produces relaxation effects in the brain by increasing the production of alpha waves. L-Theanine protects the brain from the neuro-toxicities released in the production of glutamate, which is one of the major causes of neuronal damage diseases. L-Theanine: helps in relaxation without causing sleepiness, which can be justified by increased production of alpha waves in the brain. Studies have also shown that it improves mental capacities. It significantly reduces mental, physical and social symptoms that are related to pre-menstrual syndrome. Contrary to caffeine, LTheanine increases the levels of GABA (gamma-aminobutyric acid), which acts as a neurotransmitter inhibitor and produces a feeling of relaxation as well as a feeling of well-being. L-Theanine is quickly absorbed by the small intestine and is transported directly towards the brain. L-Theanine: is ideal for people who have difficulty sleeping and who feel fatigued when they wake up. Some studies have shown that L-Theanine can help in reducing cholesterol levels as well as reducing high blood pressure. L-Theanine is also a natural replacement for “Ritalin”, used by both adults and children. • • • January 2010 • • New partnership with Fazzt Race Team • Boisson Slow Cow Inc. is proud to announce its new partnership with Fazzt Race Team for the 2010 Indy Racing League championship! TARGET MARKETS • Grocery • Pharmacy's • Schools • Health Stores • Hotels Advantages • Unique in its category • Natural product • Recyclable cans Pack Info DESCRIPTION Slow Cow Unit Slow Cow 4 Pack UPC FORMAT Pallet 6 7083900001 6 24 x 250ML 160 cases 6 7083900040 5 6 x 4 x250ml 160 cases