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Types of Entrepreneurs Entrepreneur One who organizes, manages, and assumes the risks of a business or enterprise. Brainstorm Traits of a Successful Entrepreneur Inventor Comes up with ideas for entirely new products and services Thomas Edison Alexander Graham Bell Eli Whitney Benjamin Franklin Henry Ford James Naismith Brainstorm Traits of a Successful Inventor Thomas Edison Innovator Takes existing products or services and changes some aspect of them, such as features, size, or pricing Internet Weapons Money Marketing Entrepreneurs They do not change the product itself, but rather the way the product is perceived by consumers. Burger King creates the left handed Whopper