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Methods • Anthropology main study technique – Participant observation • Psychology main study technique – Social science experiment • Ethnography is the scientific study of human races and cultures Field Observation • A method by which scientists observe one or more subjects in their own environment for the purpose of gathering data about behaviour Psychology • Studies individual behaviour • Clinical Psychology – Treatment of patients • Experimental Psychology – Branch dealing with research. Sets up trials to see how people act in particular situations • Milgram experiment – Results • 2/3 of people are considered obedient • No subject stopped before 300 volts • 65% shocked to 450 volts Freud • Freud – Id (pleasure seeking impulse) – Ego (rational part of the mind- realistic) – Superego (moral part of the mind- conscience) Rat Study • Rat study – Pavlov – Demonstrated a dog could be taught to salivate at the sound of a bell. – Classical conditioning – Comes under learning theory Psychology • Behaviourism – John Watson – only focuses on objectively observable behaviors and discounts mental activities. Behavior theorists define learning as nothing more than the acquisition of new behavior – BF Skinner • Humanism – Maslow (hierarchy of needs) Cognition • Cognitive Dissonance – Uncomfortable feeling by two contrasting ideas acting simultaneously. E.g. smoking but believing it can cause significant health problems. • Cognitive Consistency – Human beings tendency to seek out stimuli which is consistent with attitude and values – For example, a Detroit autoworker is likely to read articles that extol the virtues of U.S.-built cars and will avoid reading articles that are critical of U.S. Cars or that praise foreign cars. By doing so, uncomfortable feelings associated with contradictory information Mental Disorders • Neurosis minor disorders, stress related disorders, and phobias • Psychosis serious disorder of the mind including delusions. • Anti Social Personality Disorder Anthropology • Studies development of human species and culture around the world • Rely on logic • Intuition is not included in observation • Lineages – Patrilineal (through the male line) – Matrilineal (through the female line) • Demography – study of human populations Sociology • Durkheim – Anomie • State of normlessness • Difficulty adapting to society • Industrial Revolution Sociology • Marx – Alienation • People who do not share in the values of society – Conformity Sociological Concepts • Norms are customary types of behaviour • Values are beliefs of a group that provide standards for member behaviour • Role denotes a particular set of behaviours we must follow to be recognized as an actor Baby Boom Era • Demography- statistical study of human populations • Generation X – Part of the late baby boom • Generation Y (1980-1995) • Baby boom – Tremendous infrastructure increase – Sexual Revolution • Rise in illegitimate births Life Cycle • Infancy is typically applied to children between the ages of 1 month and 12 months . However, definitions vary between birth and 2 years of age. • Adolescence is the transition period between childhood and adulthood Socialization • Children shaped into functioning members of society Fertility • Infertility – When a woman has been trying to conceive for a year • Fecundity – The ability to reproduce Health and Wellness • Private Health Care – Funded by individual insurance plans • Aboriginal Wellness – Emphasizes spiritual and emotional • Models of Health Care – Health Promotion Model – Social Model Prejudice • Prejudice – Unfair idea or thought • Discrimination – Unfair action against a person or group • Stereotypes – Categorization of people Prejudice • Theories Of Prejudice – Social Cognitive Theory • Children learn prejudice based on what they learn from parents Globalization • Has caused inequality of income • Causes child labour • Causes Canadian workers to lose jobs International Organizations • United Nations – strives to maintain international peace and security and facilitates international cooperation in economic, social and humanitarian matters POSITION PAPER 1. Has technological change been positive for Canadian society? – Your task is to create a 5 paragraph essay responding to the question and supporting your thesis (main opinion) on the ways that technology has driven social change in the following areas: » » » – Your essay should define/ refer to the following concepts: » » » • Globalization Health and wellness Fertility Social change Causes of social change Technological determinism Your paper will be assessed on the following: » » » » Quality of information (K) Arguments in defense of thesis (T) Communication (C) Ability to apply concepts and course material (A)