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SECTION 2 Imperfectly Competitive Markets Essential Question: Identify the two types of market structures that are imperfectly competitive, explain the five different “price” issues that occur in imperfectly competitive markets, describe the characteristics of a monopoly, list the 4 different types of monopoly. 1 SECTION 2 Imperfectly Competitive Markets Imperfectly Competitive Markets: 2 These markets have less competition (fewer sellers). The products in these markets usually require a greater level of skill or resources in the producer to make. (it’s not easy for just anyone to join) The most common examples of imperfectly competitive markets are oligopoly and SECTION 2 Imperfectly Competitive Markets Structure of an oligopoly: Oligopoly is a type of non-competitive market structure with only a few large sellers. only a few large sellers, and they control most of the production of a product sellers offer identical or similar products new sellers find market entry difficult 3 SECTION 2 Imperfectly Competitive Markets Imperfectly competitive markets and Price: Since there are few sellers or one seller, producers have more control over the prices of their goods. Within oligopolies are some “price issues” Interdependent Pricing- usually when one 4 company changes price, the other will follow Price Leadership- This is when the largest company sets the price standard for others to follow SECTION 2 Imperfectly Competitive Markets Imperfectly competitive markets and Price (Cont.): Price War- This is when two companies “fight” each other by lowering their prices back and forth. This is dangerous since it can cause a business to fail Collusion- This is where producers secretly agree to set prices higher. ILLEGAL Cartel- an organization where producers openly practice collusion. ILLEGAL 5 SECTION 2 Imperfectly Competitive Markets Characteristics of a monopoly: 6 one seller no close substitute goods difficult to enter market If a company creates or perpetuates a monopoly by preventing competition, the government usually interferes as this is bad for public good. SECTION 2 Imperfectly Competitive Markets Types of monopolies: natural monopolies—one large seller produces a good or service most efficiently geographic monopolies—isolated geographic location attracts only one seller technological monopolies—one producer owns the technology that created the market government monopolies—government is the sole seller of a product 7