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Persuasion Is All Around You! “Can You Hear Me Now?” What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view http://www.worldvision.com.au/issues/Wa terSanitationHygiene/WhatIsOurResponse/ Can_you_live_with_dirty_water_.aspx Common persuasive techniques used in advertising/persuasive texts Slogan Statistic Repetition Rhetorical Question Hyperbole Emotional Appeal Expert Opinion/Quote Testimonial Bandwagon Scare Tactic Contrast Comparison Fact & Opinion Loaded Language Purpose ? Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product Statistic: “This product kills 99% of your germs.” Numbers, tables, and graphs Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead Rhetorical Question: Got Milk? A rhetorical question is one in which the answer is so obvious it is not required. The idea here is not to receive an answer, merely to reinforce a point. Hyperbole: “Adds amazing luster for infinite, mirror-like shine” (Brilliant Brunette shampoo) A writer may describe a situation in forceful, overblown language in order to make the issue seem more important or urgent than it may otherwise be considered. Emotional Appeal A person is made to have strong feelings about a situation or product Expert opinion: “Four out of five dentists recommend sugarless gum for their patients who chew gum” Experts approve this product, so you should use it Testimonial A well-known person supports a product or service Bandwagon A statement suggesting that everyone is using a specific product, so you should too Scare Tactic: Uses language or pictures to frighten the viewer May state that something bad will happen Compare/Contrast Two items are compared to convince that one is better than the other. Transfer/Diction Contains a feeling or idea from words or pictures that transfers an emotional response to the viewer response viewer Audience Awareness Advertisers know how to target their audiences use appropriate persuasive technique Who’s the audience? Audience? Audience? Purpose? Persuasive technique? Audience? Purpose? Persuasiv e technique ? Audience? Audience? Purpose? Audience? Purpose? Audience? Purpose? Persuasive technique? Audience? Persuasive technique? Relevant facts Advertisers spend about $200 billion a year on TV advertising The average cost for Super Bowl ads is $2.6 million per 30 second spot The average American watches about 24,000 TV commercials a year http://television-commercial.net/ Making Connections What is your favorite jingle? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase? Since Tubby Smith and Billy Gillispie shop at Kroger, does that mean we should too? Reflection “Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.