Download commonpersuasivetechniques-2

Persuasion Is All Around You!
What is persuasion?
A means of convincing people:
 to buy a certain product
 to believe something or act in a certain
way
 to agree with a point of view
Types of persuasive techniques

an appeal to emotion
◦ Will attempt to evoke emotional response in the
reader/consumer. It can be a happy emotion or a sad one.

an appeal to logic or reason
◦ Give you evidence and statistics. “Straight Facts”

an appeal to credibility of character
◦ Statistics from reliable experts or celebrities. Trying to convince
you that the company/person is more reliable, honest, credible
than others.
Common persuasive techniques
often used in advertising
Slogan
 Repetition
 Bandwagon
 Testimonial
 Emotional Appeal
 Expert Opinion

Purpose?
Slogan: “Can you hear me now?”
A catchy phrase or statement often used to
sell a service or a product
Repetition:
The name of a product is repeated many times
HEAD ON Apply
directly to the
forehead
HEAD ON Apply
directly to the
forehead
HEAD ON Apply
directly to the
forehead
Bandwagon
A statement suggesting that everyone is
using a specific product, so you should
too. Or everyone believes ( ) so you
should too.
Testimonial
A well-known person supports a product
or service. A well know person agrees
with your point.
Emotional Appeal
A person is made to have strong feelings
about a situation or product. This
approach tries to make you feel sad,
happy or fear in order to get you to agree
with their point.
Expert opinion
Experts approve this product, so you
should use it
“Four out of five dentists recommend
sugarless gum for their patients who
chew gum”
Quick review
Slogan
 Repetition
 Bandwagon
 Testimonial
 Emotional Appeal
 Expert Opinion

When do we see persuasive
techniques?

Is there times, other than in commercials,
where you see persuasive techniques?

Why would an author use these? What
type of writing would be the best for
using persuasive techniques?
Audience Awareness
Advertisers know how to

target their audiences

use appropriate persuasive technique
Who’s the audience?
Audience?
Audience?
Purpose?
Persuasive
technique?
Audience?
Purpose?
Persuasive
technique?
Audience?
Audience?
Purpose?
Audience?
Purpose?
Audience?
Purpose?
Persuasive
technique?
Audience?
Persuasive
technique?
Relevant facts
Advertisers spend about $200 billion a
year on TV advertising
 The average cost for Super Bowl ads is
$2.6 million per 30 second spot
 The average American watches about
24,000 TV commercials a year

http://television-commercial.net/
Making Connections
What is your favorite jingle?
 What slogan for a product do you find
yourself saying?
 What TV commercial has influenced you
to make a purchase?
 Since Drake and Lebron James drink
Sprite, does that mean we should too?

Reflection
“Persuasion is all around you”
In addition to TV commercials, where else
do you see persuasion all around you? Is
that persuasion influencing you or your
family in any way? Explain.
Jennifer Bernhard
Literacy Specialist
Clark County Schools
[email protected]