Download Chapter 42: Fashion and Design

Chapter 42: Fashion and
Design
Describe the fashion industry.
Analyze ways industry influences consumers.
Describe elements, principles of design.
Choose flattering clothing.
Demonstrate knowledge of color terms.
Define:
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fashion—design characteristics that are
popular at a certain point in time.
style—a distinctive form of a clothing
item.
target market—the consumers that the
makers of a product plan to appeal to.
illusion—an image that fools the eye.
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hue—a specific color that can be
identified by name, such as green, red,
or blue-violet.
value—the lightness or darkness of a
color.
shade—a darker color created by adding
black to a hue.
tint—a lighter color created by adding
white to a hue.
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intensity—the brightness or dullness of a
color.
color schemes—color combinations that
look good together.
emphasis—the technique of drawing
attention where you want it.
proportion—the way one part of a design
relates in size to another part and to the
whole.
Explain the difference between
fashions and styles.
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Fashions are design characteristics that
are popular at a certain.
A style is a distinctive form of clothing.
Identify the segments of the fashion
industry and describe the functions
of each.
• Textile industry—produces the fibers and fabrics
that clothes are made from.
• Apparel industry—Manufacturer’s designers
create the “look” fro the season. The
manufacturers buy the fabric and mass produce
their clothing collections.
• Fashion merchandising—the segment of the
fashion industry that sells apparel and
accessories to consumers.
• Fashion promotion—experts who use ads and
publicity photos to influence consumers as a
group.
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What are some ways in which the
fashion industry influences
consumers?
Choices are limited by what
manufacturers produce.
Creates a desire for status with designer
logos for higher prices.
Advertising creates a message about
desired garment features that can affect
how a person looks at him-or herself.
How can line be used to make a
person appear taller?
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The eye follows an unbroken vertical
line, giving a sense of height.
Name and describe the four basic
clothing shapes.
Natural—Follows the body’s outline.
Emphasizes the natural waistline.
Bell—Combines vertical and horizontal
lines. Can add contours and make the
wearer appear shorter.
• Tubular—Rectangular with no waistline.
Vertical lines are dominant. Can make the
wearer appear taller and slimmer.
• Full—Has more horizontal and curved
lines than the other shapes. Makes the
body look larger.
What types of fabric textures are
usually chosen for casual clothes?
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Rough texture , such as denim, corduroy, and
bulky wool.
Explain how hue, value, and intensity are
related.
Hue is the specific name of a color.
Value is the lightness or darkness of a hue that
is created by adding white or black to a hue.
Intensity describes a hue’s brightness or
dullness.
Give an example of a color that is a
tint. How are tints created?
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White is added to a hue to create a tint.
Examples: pastel colors such as pink
and lavender.
If you wanted to appear taller, what
color shirt would you wear with blue
jeans? Why?
Blue, because a one-color outfit gives
the illusion of added height.
What do color schemes help you
do? Give an example of a
complementary color scheme.
• They help you choose color combinations
that look good together.
• Green and red or yellow and violet.
• Explain how you can use emphasis to
create outfits that look good on you.
• You can draw attention away from figure
traits you want to minimize and toward
those you want to highlight.
What is meant by proportion?
What type of proportion is most
pleasing?
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Proportion is the way one part of a
design relates to another part and to the
whole design.
Unequal proportions are most pleasing to
the eye.