Download BullfrogPower

Document related concepts
no text concepts found
Transcript
How do you power your
business?
Are you doing all that you can ...
for
forfor
the
your
the
environment?
customers?
earth?
How do you power your brand’s
image?
98% of Alberta is powered by
coal or methane
98% of Alberta’s power ...
harms your customer
Are you part of the solution ...
or are you part of the problem?
Acid Rain
Smog Warnings
Bronchitis
Leukemia
Arsenic Emission
Allergic Residents
Cancer
Radium Exposure
Carbon Dioxide
Contaminated Run-off
Genetic Mutations
Nitrous Oxides
50,000,000 tonnes
of carbon dioxide
Sulphuric Acid
Landscape Damage
Asthma
Radioactive
Waste
Heart Disease
Non-Renewable
Lead Poisoning
Global Warming
Poisoned Water Supply
Changing the balance of power
How do we power your brand’s
image?
100% of Bullfrog is powered by
renewable resources
100% of Bullfrog is powered by
wind energy
100% of Bullfrog’s power ...
benefits
benefits
your
your
Customers
Earth
benefits
your
Environment
Do you know what is really down
the road from your customer...?
This power plant powers 70% of Alberta ...
and affects 100% of your customers
The power plants destroying your
customer base...
are 50 kilometres away
Are your customers a target for
pollution or a target for your business?
Target Markets
Businesses to Consider the Change
You sell products that will
benefit your customer ...
are you powered in a way that
does too?
Target #1: Value Driven Businesses
This segment is characterized by:
•The Bullfrog concept is congruent with core
values
•Wants to promote a healthier and more
active customer
•Environmental sustainability is an important
factor to the business
BullfrogPower benefits the
health of your customer
If a healthier customer is what
you are selling...
support their values...
support their health
Wal-Mart Canada
Ivanhoe Cambridge
Cadbury Adams
Bernard Callebaut LuluLemon Athletica Manulife Financials Environics
BMO Financials Pollution Probe Keilhauer Ltd. Virgin Mobile
Ebay.ca Flexahopper Plastics Royal Bank Canada NHLPA
KingSett Capital PJB Energy Solutions Earth Rangers
Global Energy Corp. Rocky Mountain Soap Company Manulife Financials
MiraTel Solutions GoodEarth Cafe RedBloom MPH Graphics
Cotton Ginny Christie Lites Ltd. QuickPlay Media Wildrock
Dymin Steel Inc. Mountain Equipment Co-Op Beck Taxi
GreenPeace
Banff Airporter
Climate Change Central Dreameasy
EnviroTech Ltd. Rainbow Foods Homes by AVI Wee Book Inn
Veritas Davis + Henderson Steam Whistle Brewing WWF
Are your competitors doing
more for their customers?
Target #2: Goal-Driven Businesses
This segment is characterized by:
•The desire to gain an advantage over their
competitors
•Want to be seen as an innovator; motivated to
increase customer base
•Wish to reduce future energy provision risks
Make the leap to green...
and invest in your future
How to Change
Making the Leap to Green
Becoming BullfrogPowered is
easy and simple
Bullfrog customers still pay their
regular energy provider...
and their current contract is
unaffected
In the time it takes to send a
fax...
and without the need of special
equipment and wiring ...
you can become BullfrogPowered
BullfrogPowered clients receive
an additional monthly bill
For that extra $1 - $3 a day...
not only are you covering an
energy cost ...
but also a marketing cost
BullfrogPower
The Powered Advantage
BullfrogPowered businesses receive
more than just wind energy...
they receive advertising in media like the
Edmonton Journal and The Globe & Mail
Businesses are actively promoted to
be using BullfrogPower...
and they are advertised at green powered
events like Renovation Show 2008
Bullfrog’s communications services
are designed with you in mind...
and are designed to showcase your
environmental leadership
So for that extra $1 - $3 a day...
your business covers an otherwise
expensive marketing cost...
and results with a positive image in
the minds of your customers
Invest in your business
Invest in your customer
Invest in ...
Is the future of your customer
worth investing in?
For more information:
Visit www.bullfrogpower.com