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How do you power your business? Are you doing all that you can ... for forfor the your the environment? customers? earth? How do you power your brand’s image? 98% of Alberta is powered by coal or methane 98% of Alberta’s power ... harms your customer Are you part of the solution ... or are you part of the problem? Acid Rain Smog Warnings Bronchitis Leukemia Arsenic Emission Allergic Residents Cancer Radium Exposure Carbon Dioxide Contaminated Run-off Genetic Mutations Nitrous Oxides 50,000,000 tonnes of carbon dioxide Sulphuric Acid Landscape Damage Asthma Radioactive Waste Heart Disease Non-Renewable Lead Poisoning Global Warming Poisoned Water Supply Changing the balance of power How do we power your brand’s image? 100% of Bullfrog is powered by renewable resources 100% of Bullfrog is powered by wind energy 100% of Bullfrog’s power ... benefits benefits your your Customers Earth benefits your Environment Do you know what is really down the road from your customer...? This power plant powers 70% of Alberta ... and affects 100% of your customers The power plants destroying your customer base... are 50 kilometres away Are your customers a target for pollution or a target for your business? Target Markets Businesses to Consider the Change You sell products that will benefit your customer ... are you powered in a way that does too? Target #1: Value Driven Businesses This segment is characterized by: •The Bullfrog concept is congruent with core values •Wants to promote a healthier and more active customer •Environmental sustainability is an important factor to the business BullfrogPower benefits the health of your customer If a healthier customer is what you are selling... support their values... support their health Wal-Mart Canada Ivanhoe Cambridge Cadbury Adams Bernard Callebaut LuluLemon Athletica Manulife Financials Environics BMO Financials Pollution Probe Keilhauer Ltd. Virgin Mobile Ebay.ca Flexahopper Plastics Royal Bank Canada NHLPA KingSett Capital PJB Energy Solutions Earth Rangers Global Energy Corp. Rocky Mountain Soap Company Manulife Financials MiraTel Solutions GoodEarth Cafe RedBloom MPH Graphics Cotton Ginny Christie Lites Ltd. QuickPlay Media Wildrock Dymin Steel Inc. Mountain Equipment Co-Op Beck Taxi GreenPeace Banff Airporter Climate Change Central Dreameasy EnviroTech Ltd. Rainbow Foods Homes by AVI Wee Book Inn Veritas Davis + Henderson Steam Whistle Brewing WWF Are your competitors doing more for their customers? Target #2: Goal-Driven Businesses This segment is characterized by: •The desire to gain an advantage over their competitors •Want to be seen as an innovator; motivated to increase customer base •Wish to reduce future energy provision risks Make the leap to green... and invest in your future How to Change Making the Leap to Green Becoming BullfrogPowered is easy and simple Bullfrog customers still pay their regular energy provider... and their current contract is unaffected In the time it takes to send a fax... and without the need of special equipment and wiring ... you can become BullfrogPowered BullfrogPowered clients receive an additional monthly bill For that extra $1 - $3 a day... not only are you covering an energy cost ... but also a marketing cost BullfrogPower The Powered Advantage BullfrogPowered businesses receive more than just wind energy... they receive advertising in media like the Edmonton Journal and The Globe & Mail Businesses are actively promoted to be using BullfrogPower... and they are advertised at green powered events like Renovation Show 2008 Bullfrog’s communications services are designed with you in mind... and are designed to showcase your environmental leadership So for that extra $1 - $3 a day... your business covers an otherwise expensive marketing cost... and results with a positive image in the minds of your customers Invest in your business Invest in your customer Invest in ... Is the future of your customer worth investing in? For more information: Visit www.bullfrogpower.com