Download Mobile Experience Your Way

Cisco “Your Way”
Experience
Customer Overview
April 2012
© 2012 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
1
Market Trends
Key Care-abouts
Cisco Point of View
Cisco Solutions
Mobility: Top Driver for Cloud
Device Growth
• 15 Billion connected
devices by 2015 and
growing
• 2 networked devices per
capita: 2015
• Connecting not just
people…but Machines
(2B by 2015)
Blended Work
Life Play
Traffic Growth
• Half U.S. information
workers work outside office
• 18X more mobile data:
2012–2016
• 35% workers use smart
phones
• Wi-Fi access traffic
surpasses wired by 2015
• Mobile Web overtakes
desktop usage: 2015
• 24% growth in business
IP traffic
• 89% mobile Internet usage
occurs indoors
Mobility
Three Critical Lenses for Mobility
Monetization Opportunities
Productivity and Innovation
Accelerate service velocity
OpEx Optimization
Meet user expectations
Collaboration
Mobility
Lowest cost per bit
Spectrum optimization
Secure experience
anywhere, anytime
Consistent Quality
Experience
Seamless Access
Security, Compliance
Managing Complexity
Improve ROI
Quality Experience
Blended Work, Life, Play
Common Care-abouts
Mobility
Superior Experience
Consistent, High Quality
New Opportunities
Manage Risk
IT Transformation & Innovation
Reduce Risk
Monetization
Maintain Compliance & Security
Cost Effectiveness
Cost Reduction
Optimization
“your way”
ENTERPRISES
Work your way
Shop your way
Learn your way
...
SERVICE PROVIDERS
Subscribe your way
Watch your way
Buy your way
…
Annie brings new
iPad to office
CISCO
INTELLIGENT
NETWORK
Powers
WLAN
Provides
Access
Configures
Network
Establishes
Policies
Secures
Device
Enforces
Policy
Catalyst
UPoE
Unified
WLAN
PRIME
NCS
ISE
AnyConnect
TrustSec
Annie brings new
iPad to office
CISCO
INTELLIGENT
NETWORK
Provisions
Device, Apps
Provisions
Device, Apps
MDM
VXI
Collaborate
Collaboration
Applications
Contextualizes
Security
ASA
Annie moves
across campus
CISCO
INTELLIGENT
NETWORK
AnyConnect
ISE
Optimizes RF Signal
Mitigates Interference
Accelerates
Applications
ClientLink
CleanAir
WAN
Optimization
Collaboration
Applications
Annie moves
to
across
a cafe
campus
Consumer
Location-based
Services
CISCO
INTELLIGENT
NETWORK
AnyConnect
ISE
Connects to
Untrusted
Wi-Fi network
Develops
New Services
Quickly
Next Gen
Hotspot
Packet
Core
Collaboration
Applications
Annie heads
moves
home
to a cafe
Location-based
Services
Videoscape
Turbo Boost
CISCO
INTELLIGENT
NETWORK
Aggregates
Small Cell,
Macro Traffic
Delivers
Premium
Content
Handoff – Wi-Fi
to 3G/4G
Cellular
Unified RAN
Backhaul
CDN
Next Gen
Hotspot
Packet
Core
Annie heads
home
CISCO
INTELLIGENT
NETWORK
Mobile Experience Your Way
Consistent, Seamless
At Work, On the Go, At Home
Wired, Wireless, Macro Cellular
Enabled by Service Provider and Enterprise Solutions
SP Mobility
Enterprise Mobility
Security
Collaboration
Applications
VXI
Small Cells
Unified RAN Backhaul
Evolved Packet Core
Unified Access
TrustSec
Jabber
WebEx
Virtual Collaborative Workspace
Virtualized Data Center
Addressing Customer Business Priorities, Driving
Profits and Revenue
Profitability
ROI
End User
Experience
Partnering with Customers to Drive Outcomes
Mobile Experience Your Way
Productivity
Service Velocity
Experience
Optimization
Policy &
Compliance
Security
Connectivity
Time
Service Velocity
Experience
Optimization
Security
Policy &
Compliance
Connectivity
Agility and Innovation
• Rapid deployment of
new services in days
versus months
• Near real-time Analytics
and correlation to
improve margins and
user experience
• Optimal resource
allocation through
network intelligence such
as nV, NPS
Superior
Experience
Manage
Risk
Cost
Effectiveness
• Industry’s 1st
• Real-time ubiquitous
• Industry’s only proven,
• Only end-to end
standards-based Small
Cell Solution: Next
Generation HotSpot 2.0
validated by WBA
• Offer capabilities that
allow the business to
drive new revenue or
customer opportunities
awareness of network,
subscriber, application
with M.O.V.E.
architecture
• Consistent, seamless
experience across
small and macro cell
networks
• Video optimization
deployed, large-scale
Small Cell solution
• Industry’s only
architecture that brings
together Cloud,
Network, Clients
architecture to span
wireless/wired LAN,
macro and small cell
networks
• 30-40% OpEx
reduction
• Unified RAN Backhaul
solutions to reduce
Cost per Bit
• Virtualized architecture
to facilitate mobile
function selection based
on decoupled software
and hardware (flexibility
to support multiple
functions
simultaneously)
Technical and Professional Services
Pre-validated, pre-tested architecture for faster deployment, risk mitigation
Superior
Experience
Agility and Innovation
• Rapid deployment of
new services in days
versus months
• Near real-time Analytics
and correlation to
improve margins and
user experience
• Optimal resource
allocation through
network intelligence such
as nV, NPS
• Virtualized architecture
to facilitate mobile
function selection based
on decoupled software
and hardware (flexibility
to support multiple
functions
simultaneously)
• Industry’s 1st
standards-based Small
Cell Solution: Next
Generation HotSpot 2.0
validated by WBA
• Offer capabilities that
allow the business to
drive new revenue or
customer opportunities
• Offers solutions that
encompass all models
– BYOD and corporate,
with a native, virtual or
hybrid approach to
application deployment
• Enables faster, simpler
deployment of
workspace and
business services with
validated design,
system roadmap, endto-end support and
services
• Real-time ubiquitous
•
•
•
•
awareness of network,
subscriber, application
with M.O.V.E.
architecture
Consistent, seamless
experience across
small and macro cell
networks
Video optimization
Provides the best all-inone collaborative
application across
broadest range of
platforms, browsers
and devices including
PC, Mac, tablet and
smartphones
Delivers a superior
experience with
uncompromised video,
voice, collaboration and
corporate applications
to maximize
productivity
Manage
Risk
Cost
Effectiveness
• Industry’s only proven,
• Only end-to end
deployed, large-scale
Small Cell solution
• Industry’s only
architecture that brings
together Cloud,
Network, Clients
• Provides single source
policy for entire
organization: wired,
wireless, remote
networks, physical or
virtual devices
• Allows optional
enhanced compliance
and risk mitigation
through centralized
control of data and
applications via virtual
deployment mode
architecture to span
wireless/wired LAN,
macro and small cell
networks
• 30-40% OpEx
reduction
• Unified RAN Backhaul
solutions to reduce
Cost per Bit
• Reduces operational
costs by simplifying
complexity and building
on existing network and
application investments