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Hsiao W. Liu
Biography
Ms. Hsiao Liu, is an experienced senior marketing executive with a proven ability to leverage and optimize
market/customer insights to develop and execute product launch strategies. Ms. Liu has over fifteen years
of developing and implementing government, public affairs & policy, PR/communications and marketing
strategies that support business growth and market access to achieve commercial success for business
operations throughout emerging markets Asia, from early development through launch and LOE.
Based in Hong Kong and Shanghai China for the past six years, Ms. Liu returned two and a half years ago
to New York City to serves as the Senior Vice President, Global Business Lead for Ogilvy Healthworld. She
currently leads the PR, medical education, commercial development, and consumer advertising
multidisciplinary team to spearhead launch strategies for world premiere biopharmaceutical companies.
Most recently, she has been promoted to serve as the Executive Vice President for Ogilvy PR where she
will continue to work with the biopharmaceutical industry.
Most recently, Ms. Liu served as the Emerging Market Asia Regional Therapeutic Area Lead at Pfizer Inc.,
providing regional public affairs and access direction for ten key markets in Asia and driving market access
and reimbursement for commercial brands. Her accomplishments span a broad range of areas, including:
brand building, lifecycle management, commercial strategy, consumer marketing, key stakeholder and
government relationship management, advocacy engagement, and crisis management, all positively
influencing and shaping the business, enhancing corporate reputation, achieving operational /
commercial objectives and ultimately achieving business growth. Prior to her tenure at Pfizer, Ms. Liu was
instrumental in the formation of the healthcare business for Ogilvy PR Worldwide based in Shanghai,
China, and built a portfolio of multinational pharmaceutical clients including Pfizer, Wyeth, Roche, and
Johnson and Johnson.
Ms. Liu received her Master of Business Administration from the University of Maryland College Park, a
Master of Public Health from Columbia University, and a MA and BA from The George Washington
University. She previously served on the Alumni Board of Directors at The George Washington University.
Ms. Liu is an avid traveler, covering over 68 countries, and she hopes to target Africa over the next few
years.