Download Social Media Guidelines

Social Media Guidelines:
How to use Social Media the right way
The advertising guidelines apply to social media advertising the same as traditional advertising.
A product or income testimonial on social media is just as much advertising as a typical
newspaper or magazine advertisement.
Product and Income Testimonials
Testimonials on social media can be very tricky, so be very careful. If the product claim in your
testimonial is not what the typical consumer can reasonably achieve, then you must disclose the
generally expected performance.
Claims Must Be
Truthful
Not Misleading
Fair
Scientifically Substantiated
Disclosures Must Be
Clear
Conspicuous
Material Connection
You must disclose that you are a NuCerity Independent Distributor if you post a testimonial
about NuCerity products or income. You may not represent yourself as an employee, officer,
owner or other representative of Nucerity.
Product Claims on Twitter
Due to the character limitations on Twitter, below is an example of how to add the proper
disclaimer to a Distributor’s testimonial on Skincerity.
Distributor’s Proposed Tweet: “Wow Skincerity cured my Rosacea…”
Compliant Tweet: “Wow Skincerity helped with the appearance of my skin. It may help yours
too! NuCerity Distributor”
“NuCerity Distributor” satisfies the requirement to show a material connection between
NuCerity and the Distributor since the consumer would not know from reading the testimonial
that you can make money from selling NuCerity products. The required disclosures vary from
product to product. For testimonials on social media and income claims, you must contact
Compliance for guidance before posting the claim.
Income Claims on Twitter
No Income claims allowed. All claims regarding income must not be quantifiable and must not
insinuate a level of income of lifestyle change.
Distributor’s Proposed Tweet: “Wow, I made $5,000 in my first 3 weeks and paid off one of
my credit cards!”
Compliant Tweet: “Wow, I’ve found great success with NuCerity!
Facebook and Google+
For testimonials on Facebook and Google+, the same testimonial rules apply as described in the
Twitter section.
Instagram, Pinterest, Vine, YouTube, Periscope, Etc.,
If the video—which requires prior approval from Compliance, photo or accompanying content
on these social media sites contains product or income claims or a testimonial, the same rules
described above apply. Disclosures/disclaimers must be visible on the video when the claim
takes place and must be easy to read and stay on screen long enough for the typical consumer to
be able to read the entire disclosure.
Social Media Etiquette
Golden Rule—Being polite goes a long way.
Be Positive—Remember, what you do on the Internet is a reflection of your NuCerity business.
Follow the Rules—Follow the terms of use of the social media site you are using.
Be Respectful—The anonymity of the Internet does not give you the right to act as you please.
Don’t Spam—Don’t constantly send emails, tweets or posts. They dull the excitement and are
usually not viewed.
Don’t be Crude—Do not use foul language, post inappropriate pictures or make discriminatory
comments. You are a professional running a serious business.
Don’t forget the #
The hashtag symbol # is used before a relevant keyword or phrase (e.g., #nucerityrocks) to
categorize Tweets and Instagram posts so they appear more easily in searches. Clicking on a
hashtagged word in any message shows you all other posts marked with that keyword. Hashtags
can occur anywhere in the post – at the beginning, middle, or end, and the ones that become very
popular are often “trending topics.” So, feel free to hashtag it up. But, pace yourself. According
to Twitter support, the recommended best practice is no more than two hashtags per tweet.