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Getstocky.com
#1 SOURCE OF STOCK QUOTES AND ANALYSIS
CHANDLER, BROOKE
FAIRCLOTH, BEN
MITCHELL, MARSHA
RHODES, ELIZABETH
E-COMMERCE
TUESDAY 6:15-9:15
Getstocky.com
TABLE OF CONTENTS
I.
EXECUTIVE SUMMARY .
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1
II.
INTRODUCTION
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2
III.
MARKET OVERVIEW
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4
IV.
SITE DESIGN
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5
V.
BUSINESS STRATEGY
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7
VI.
MARKETING STRATEGY
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8
VII.
WEB METRICS
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11
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13
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VIII. FINANCIAL SECTION
Getstocky.com
EXECUTIVE SUMMARY
In the world of financial decisions there is one factor that will remain constant.
Involvement in the market, using a strong and diversified portfolio, has the potential to
bring long-term economic gains to anyone. Simple enough, and yet we find that many
people abstain from using this vehicle of ultimate wealth to their great advantage. We at
getstocky.com realize that wealth acquisition is not a zero-sum game; therefore, we are
striving to give confidence to those non-investors that lack the time, money, or skills to
participate in the free market. Not only do we provide access to the best stock
information available, we also give our customers the tools to analyze the data like
experienced brokers. The market revolves around the news, thus we avidly search out any
issues that will affect the financing of our customers, whether it be a tariff in Japan or a
regulation in France. With a staff of diverse professionals, we at getstocky.com are
committed to tearing down the walls of asymmetric information and providing the tools
to participate in anything from mutual funds to venture capitalism.
MISSION STATEMENT
To provide skilled and unskilled investors with both economic and financial tools
and information to participate in the market with greater success than any stock
consulting firm in the world.
Getstocky.com
INTRODUCTION
Getstocky.com is admittedly in the infant stage, whereas the market becomes
progressively saturated each day. Despite our late start, we feel that there has been a lack
of addressing the masses as to the workings of the market. All concepts revolve around
the minds of four students based out of Jacksonville State University in Jacksonville,
Alabama (One of the top 237 Business Schools in the world). This elite team consists of;
Brooke Chandler
Head of Accounting: Manages accounting to assure that all records conform to GAAP
standards, as well along with all legal matters according to Sarbanes-Oxley
Benjamin Faircloth
Head of Finance: Econ/Math major with specialty in the actuarial sciences. As Head of
our Finance Department overlooks all financial consulting while personally mining for
data that will be useful to customers as well as analyzing risk.
Marsha Mitchell
Human Resource Specialist: Heads up all pension, salary, benefits, overtime, paid-timeoff, and all other aspects of keeping the employees at getstocky.com pleased with their
job situations.
Elizabeth Rhodes
Head of Marketing: Performs market research to ensure that we reach all target
demographics, as well as negotiating prices and Affiliate Programs.
While each of these students are new to the world of e-Commerce, superior training has
been the ultimate source of their successes. Through the use of the best stock information
available, both instructional resources and current trends, and a continuous stream of
news, the employees of getstocky.com provide their consumers with the tools to decide
where to invest, how to invest, and how to continuously make profits. While our team
proceeds with great strides, we are constantly recruiting the brightest minds in all fields,
be it finance or psychology, to improve our methods. Getstocky.com’s main goal is to
provide information to the masses, and in the long-term they expect to spread the word
that the market is not the zero-sum game that many think it to be.
Getstocky.com
MARKET OVERVIEW
Getstocky.com enters into a highly prestigious dinner party, and yet we are prepared to
take any measures necessary to assume a seat at the head of the table. Alas, the people of
the world finally have a resource at their finger tips that will lead them to ultimate
success in a field they once believed to have so many barriers. We feel that it is our
calling to spread information to the tip of the long tail that is our market. Young, old,
male, female, any demographic you please. Will this be a difficult task? ABSOLUTELY!
Which is why getstocky.com will be known as the consumer oriented e-Commerce
company of the century. Given the statistics below, it is apparent that the majority of web
users are English speaking males. We have also found that most companies take this into
account by marketing towards the majority. Thanks to all of these other companies we
are given the opportunity to market towards web minorities such as females and nonEnglish speaking users.
Gender
Female: 38.5%
Male: 61.5%
Language
English 44%
German 12%
Dutch 11%
Not only will we feature a company each week that has
proven their commitment to ensure excellent working
conditions for women and minorities, we will also
promote an international attitude by providing
translations of our site into 20 different languages.
These are only a few of the many ways in which Getstocky.com plans to capture an
audience that many other companies have simply felt weren’t beneficial to them. Along
with this strategy, we boast a site that is easy to use with content that is easily
understandable.
Getstocky.com
SITE DESIGN
The site design of Getstocky.com is literally the pride and joy of the company. We feel
that while it allows for easy navigation, consumers will find that it is pleasing to the eye
as well. We consider our site’s focus color to be that of “Power Blue.” While it is
difficult to miss the eye popping cash placed in the background. We believe that this
color/picture combo illustrates a strong company that is financially sound to increase
your wealth as well. In viewing the site one can easily locate their “Portfolio” (which is
their user account), Stock Quotes, Company Information, as well as many resources to
analyze this information (with a $99.95 annual subscription). Along with stock
information, the consumer is provided a constant stream of news that will affect the
financial markets both directly and indirectly. Getstocky.com has taken part in the
Affiliate Programs of some of the leading market specialists which can be easily located
at the bottom of the page. Among other benefits of their partnership with Google,
Getstocky.com offers Google Ads on the right side of the site. The Getstocky.com
website is also “powered by Trust-e,” so consumers will never have to worry about us
leaking confidential information. Overall, the Getstocky.com web site, which is being
hosted by FortuneCity.com for only $29.95/mo, is designed to offer the best web
experience for any that should be lucky enough to come upon the site. Should any
problems arise with our site content, or if consumers find themselves unhappy with our
layout, we provide a “Feedback” section that will be read daily.
Getstocky.com
Market Info
& Research
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getstocky.com?
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Getstocky.com
BUSINESS STRATEGY
Getstocky.com is dedicated to evolving into a major market player. We set our goals high
and have no intention of falling short. By introducing a site revolving around the market
we enter into a crowded domain, thus we must stand out amongst a room of giants.
Luckily, we are aware of our situation as stated below;
Strengths:
 Getstocky.com boasts a relaxed corporate culture that facilitates creativity and
uninhibited flow of ideas.
 Partnership with Google Analytics allows getstocky.com to analyze web metrics
with precise accuracy.
 Broad target market that encourages new advances in marketing strategy.
 Affiliates with top of the line brand names that will enhance the getstocky.com
brand.
 Low overhead due to internet based company, as opposed to brick and mortar.
 Broad base of keywords that bring a large market to getstocky.com.
 A strategy of bringing the market to non-investors in a way in which they can
comprehend.
Weaknesses:
 Getstocky.com has experienced a late arrival into the e-Commerce market.
 Recruitment of employees remains a difficult task for an emerging company.
Opportunities:
 Getstocky.com can capitalize in the market of reporting current events while
explaining how they actually affect the market. As opposed to assuming their
consumers will have the experience to analyze the situations themselves.
Threats:
 Competition is always a factor in any market, which will help to mold
getstocky.com into a customer oriented machine. Although with strong
competitors like WSJ, CNNMoney, Bloomberg, and many others, it will take time
to gain a large market share.
 A lack of customers can easily plague any e-Commerce company if they do not
possess superior marketing.
We look forward to unmasking future threats and weaknesses each day, so that we will
epitomize the e-Commerce model for those to come.
Getstocky.com
MARKETING STRATEGY
Advertisers with larger keyword lists win more traffic at a lower cost per visitor than
their competition. Because search engine users tend to type in specific, 2-4 word phrases
to find what they’re looking for. When your targeted terms match what they’re looking
for, your ads are shown more prominently and receive a higher click-through rate than
the ads targeted to more general terms. This results in a lower cost-per-click. We chose
eleven keywords that we decided would be most beneficial for our company. Which
include:
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Quotes: $1.94 pay-per-click, we chose this word because our website is geared
towards the stock market, financial planning and helping people learn more about
the market in general.
Financing: $5.44 pay-per-click, finance is the foundation of our business so we
need to make sure that every potential customer that needs to research finance
will visit our site.
Trust funds: $2.75 pay-per-click, our business can also help you with management
of your assets, reduce estate taxes and provide liquid assets to help pay for them.
Market: $1.12 pay-per-click, our business is focused on financial standing and
financial markets whether it is the stock market or money market.
Stock trading: $9.47 pay-per-click, we are affiliates with stock trading companies
so it benefits our business to offer stock trading to our customers as well as
visitors of our site
Stock market day trading: $4.91 pay-per-click, as we mentioned before, 2-4 word
phrases win more traffic at lower costs; stock trading is a big part of our revenue
Earn money: $7.13 pay-per-click, we offer benefits of earning money to our
customers
Make money: $6.04 pay-per-click, we offer a variety of ways to make money
whether it be investing your assets into mutual funds or simply chancing it in the
stock market
Money: $2.32 pay-per-click, our company offers personal finance advice and
investing advice
Investment portfolio: $1.44 pay-per-click, portfolios are wonderful tools to help
you organize your investments and our company can help create a portfolio as
well as financial planning
Business news: $1.71 pay-per-click, personal, financial, and investing news is
posted on our home page for more information for our visitors
Affiliate marketing is a method of promoting web businesses for which an affiliate is
rewarded for each visitor. Affiliate marketing is an example of a, “pay for
performance model", meaning the merchant does not incur a marketing expense
unless results are realized. Affiliate marketing is one of the fastest and most creative
ways to make money and have a career on the Internet. It is also one of the fastest
growth industry on the internet. Our company partners with Google. Our company
invested in the Ad words programs which allow us to add our affiliates and choose
our own keywords. Our affiliates are as follows:

MarketWatch.com: identify the demographic or registration targeting, premium
content, and content ownership, cost of running the site for MarketWatch is $35
for a standard package, the annual spending the rate is lowered.

Scottrade.com: You will be compensated $0.50 for every application that is
submitted as a trader. It is free to join and creates great revenues for your web
site.

Forex.com: They have three different programs that you select that best suits your
business. We chose the CPA-T program or track. Under this track you get a flat
commission amount for each trader you refer, however, such commission varies,
depending on the type of the trading account of your referred trader: Mini; Gold;
or Platinum. This best qualifies because it allows us to offer variety.

Cybertrader.com: our affiliate trade officers can take advantage of our override
structure that increases your income. Cybertrader will pay 5% on all
commissionable income generated from a trade officer introduced by us to
cybertrader.com for the trading of bonds.

Schwab active trader: helps your customers improve their trading results and we
can earn up to $50 every time a visitor that we prefer to Schwab active trader
becomes a member of Schwab active trader.com.
In the wired world of the Internet and high mobility, a huge number of people depend
on the World Wide Web for their information needs. Therefore, to have an edge over
competitors and to build a faithful flock of visitors/ subscribers, every intensive
website needs to provide relevant, updated content on a daily basis. Our corporation
has every intention of succeeding in task difficult task. Everyone looks for the highest
quality content and that’s what the team at Getstocky is all about. We provide high
quality and current content on our site and that’s what we believe will drive users to
our site.
Getstocky.com
WEB METRICS
In an effort to suit our customers’ tastes, we feel that it is important to collect data on the
usage of getstocky.com. As a company, we are lucky to have recruited the services of
Google Analytics in a hope to obtain accurate web metrics that will be put to use in
serving our customers. The main benefits of this partnership include;

Keyword Campaign Comparison- “Google Analytics tracks all of your
marketing initiatives, Google-based or otherwise. All of your ads, email
newsletters, affiliate campaigns, referrals, paid links, search engines, and
keywords. So you can compare performance across the artificial boundaries of
search engine, campaign, and medium.”

Executive Summaries- “Get executive summaries of traffic, e-commerce, and
conversion trends without hunting through reports. Quickly identify problem
areas. Compare revenue, conversions, campaigns, and keywords at a glance.
Google Analytics Executive, Marketer, and Webmaster dashboards give you clear
answers, fast, in an easy-to-digest visual format.”

AdWords Integration- “Access Google Analytics directly from your AdWords
interface. Google Analytics also saves you time by automatically importing all
your keyword data from AdWords. So you see ROI and other key metrics for every
keyword you buy on AdWords, with no extra effort on your part, just by using
Google Analytics.”

Trend Reporting- “Interactive trend reporting is built right into Google
Analytics reports. Which means that you can tell where you stand on any metric in seconds.”

e-Commerce Reporting- “Trace transactions to campaigns and keywords, get
loyalty and latency metrics, and identify your revenue sources.”

Funnel Visualization- “Visitors are excited about what you're offering, race
through the first few steps in the conversion process, and then abruptly exit your
site. It's baffling, but it doesn't have to be. The Google Analytics Funnel
Visualization feature shows you the bottlenecks in your conversion and checkout
processes - attributable to such factors as confusing content or maze-like
navigation - so you can eliminate or work around them, and start funneling
visitors through the steps you want them to take, all the way through to
conversion.”

Site Overlay- “Google Analytics displays your website pages superimposed with
click and conversion data for each link. Site Overlay doesn't require any
downloads, and allows you to easily see which links lead to conversions, just by
browsing your site.”

Advanced Visitor Segmentation- “Comes with over 80 predefined reports.
Advanced Visitor Segmentation adds eighteen predefined segments for further
drill-down into any of these reports, such as geographic location and new versus
returning visitors. Instantly compare traffic, key conversion metrics and trends by
segment. You don't have to wait for data to be reprocessed or schedule reports. In
addition, a custom segmentation feature allows you to segment based upon user
actions or on information that visitors give you about themselves.”

GeoTargeting- “Maps, reports, and cross-segmentation allow you to find out
where your visitors come from, and which markets have the greatest profit
potential.”

Analysis Options- “Compare one date range against another from almost any
report.”
With features such as these provided by Google Analytics, we at getstocky.com believe
that there is a tremendous opportunity to witness consumer phenomena and use it to our
ultimate advantage. We will be able to become a true consumer oriented company that
will experience long-run economic profitability as we evolve with our customers, as
opposed to becoming stagnant and outdated. While in the midst of a paradigm shift,
getstocky.com will not relent in any efforts to follow the market trends, or better yet,
become one of the major forces in driving the market itself.
Getstocky.com
FINANCIAL STATEMENTS
The following financial data has been projected for the upcoming year and will be
utilized for all budgetary purposes.
Balance Sheet as of December 31, 2007
Assets
Current Assets
Cash
A/R
Supplies
842,874
499,750
2,000
Fixed Assets
Building
Equipment
2,000
30,000
Total Assets
1,376,624
Liabilities
Short-Term Liabilities
A/P
15,000
Long-Term Liabilities
Wages Payable
450,000
Equity
Retained Earnings
911,624
Total Liabilities + Equity
1,376,674
Income Statement
for year ended 12/31/07
less:
less:
less:
Sales
Click-throughs
Goods Solds
Gross Profit
Supplies Exp
Wages Exp
Utilities Exp
EBIT
Taxes
Net Income
979,700
500,000
386,000
1,093,700
700
450,000
2,000
641,000
54,376
586,624
Statement of Retained Earnings
for year ended 12/31/07
Beg. Retained Earnings
Net Income
Ending Retained Earnings
325,000
586,624
911,624