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DISTANCE EDUCATION ABOUT LIFELONG-LEARNING 20012004 MAJ-LIS LÄYKKI, IRRU JYSKE West Pirkanmaa District, Ikaalinen, Finland Abstrakt: Tento projekt je zaměřen na zlepšení kvality vzdělávání dospělých v rámci Europeby pomocí rozvoje znalostí a kompetencí tvůrců, tutorů a manažerů participujících ve vzdělávání dospělých (celoživotní a distanční vzdělávání). Klíčová slova: distanční vzdělávání, celoživotní učení, vzdělávání dospělých Abstract: This project is intended to improve the quality of adult education in Europeby, enhancing the knowledge and competence of course producers, teachers, managers and other staff in adult education, lifelong learning and distance learning. Key words: distance education, lifelong learning, adult education PIRKANMAA WESTCOME ADULT EDUCATION UNIT Adult Education Unit provides wide-ranging, modern and dynamic adult education in Finland the West Tampere Region to approximately 1000 students every year. We offer a choice of around 100 different courses taking place daytimes, evenings and weekends. We run vocational, further education and labour market training courses as well as courses for company personnel. We organise apprenticeship studies in the region. We also participate in many national and international projects. TRAINING IN THE FOLLOWING AREAS Short courses: IT, Marketing, Foreign Languages, On the Job Training Vocational Courses: IT, Entertainment and Entertainment Marketing, Secretarial Skills, Secretarial Skills in Health Care, Travel and Tourism, Sales, Marketing and Communication, Classroom Assistants, Costume Design, Fabrication and Marketing, Entrepreneurship DISTANCE EDUCATION ABOUT LIFELONG LEARNING 2002 - 2004 This project is intended to improve the quality of adult education in Europeby enhancing the knowledge and competence of course producers, teachers, managers and other staff in adult education, lifelong learning and distance learning. This is to be achieved through a new course aimed at developing their professional and creative skills in this complex field. The course will foster not only academic skills but also the role of leadership in achieving educational as well as financial and other objectives in what is now a competitive global industry. It will also recognise the need for strategic and creative thinking in order to translate a vision into effective policies MARKETING OF LIFELONG LEARNING ORGANISATIONS The module is devoted to a wide range of questions concerning the marketing of lifelong learning organisations. The first chapter deals with the basics of marketing and marketing management. The next chapters deal with the administrative and management issues of an organisation providing lifelong learning and the marketing mix of education. The last chapter deals with marketing research. There is also a PowerPoint program covering the most important issues in every area of marketing. You can also find a toolbox of marketing at the end of the module covering the most important issues in marketing. The module is intended for all kinds of adult teachers and trainers in local, national, and Europe - wide organisations, as well as government agencies and bodies. This includes the voluntary, public and private sectors. It is intended for all those who are involved in marketing adult education. 190 This module will equip adult education providers with the necessary theories, concepts, techniques, resources and exposure so that they can competently and professionally provide the marketing function in lifelong learning organisations. The module will be delivered „on-line“ via the internet using a course delivery system called (WebCT). In order to use this system a learner will need access to a reasonably fast computer, the internet, and a web browser such as Netscape or Internet Explorer. This allows learners to view course material, and e-mail the tutor and other learners. Maj-Lis Läykki Adult Education Manager Irru Jyske Marketing Coordinator [email protected] Pirkanmaa Westcome Adult Education Box 36 FIN-39501 Ikaalinen Finland E-mail: [email protected] 191