Download DISTANCE EDUCATION ABOUT LIFELONG-LEARNING 2001

DISTANCE EDUCATION ABOUT LIFELONG-LEARNING 20012004
MAJ-LIS LÄYKKI, IRRU JYSKE
West Pirkanmaa District, Ikaalinen, Finland
Abstrakt: Tento projekt je zaměřen na zlepšení kvality vzdělávání dospělých v rámci Europeby
pomocí rozvoje znalostí a kompetencí tvůrců, tutorů a manažerů participujících ve vzdělávání
dospělých (celoživotní a distanční vzdělávání).
Klíčová slova: distanční vzdělávání, celoživotní učení, vzdělávání dospělých
Abstract: This project is intended to improve the quality of adult education in Europeby, enhancing
the knowledge and competence of course producers, teachers, managers and other staff in adult
education, lifelong learning and distance learning.
Key words: distance education, lifelong learning, adult education
PIRKANMAA WESTCOME ADULT EDUCATION UNIT
Adult Education Unit provides wide-ranging, modern and dynamic adult education in
Finland the West Tampere Region to approximately 1000 students every year. We offer a choice of
around 100 different courses taking place daytimes, evenings and weekends.
We run vocational, further education and labour market training courses as well as courses
for company personnel. We organise apprenticeship studies in the region. We also participate in
many national and international projects.
TRAINING IN THE FOLLOWING AREAS
Short courses:
IT, Marketing, Foreign Languages, On the Job Training
Vocational Courses: IT, Entertainment and Entertainment Marketing, Secretarial Skills,
Secretarial Skills in Health Care, Travel and Tourism, Sales, Marketing and
Communication, Classroom Assistants, Costume Design, Fabrication and
Marketing, Entrepreneurship
DISTANCE EDUCATION ABOUT LIFELONG LEARNING 2002 - 2004
This project is intended to improve the quality of adult education in Europeby enhancing
the knowledge and competence of course producers, teachers, managers and other staff in adult
education, lifelong learning and distance learning. This is to be achieved through a new course
aimed at developing their professional and creative skills in this complex field. The course will
foster not only academic skills but also the role of leadership in achieving educational as well as
financial and other objectives in what is now a competitive global industry. It will also recognise the
need for strategic and creative thinking in order to translate a vision into effective policies
MARKETING OF LIFELONG LEARNING ORGANISATIONS
The module is devoted to a wide range of questions concerning the marketing of lifelong
learning organisations. The first chapter deals with the basics of marketing and marketing
management. The next chapters deal with the administrative and management issues of an
organisation providing lifelong learning and the marketing mix of education. The last chapter deals
with marketing research. There is also a PowerPoint program covering the most important issues in
every area of marketing. You can also find a toolbox of marketing at the end of the module
covering the most important issues in marketing.
The module is intended for all kinds of adult teachers and trainers in local, national, and
Europe - wide organisations, as well as government agencies and bodies. This includes the voluntary,
public and private sectors. It is intended for all those who are involved in marketing adult education.
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This module will equip adult education providers with the necessary theories, concepts,
techniques, resources and exposure so that they can competently and professionally provide the
marketing function in lifelong learning organisations.
The module will be delivered „on-line“ via the internet using a course delivery system called
(WebCT). In order to use this system a learner will need access to a reasonably fast computer, the
internet, and a web browser such as Netscape or Internet Explorer. This allows learners to view
course material, and e-mail the tutor and other learners.
Maj-Lis Läykki
Adult Education Manager
Irru Jyske
Marketing Coordinator
[email protected]
Pirkanmaa Westcome
Adult Education
Box 36
FIN-39501 Ikaalinen
Finland
E-mail: [email protected]
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