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Unit 1.4: Making the Start-up Effective Name: ________________ Revision checklist Key terms Marketing mix Price Product Place Promotion Sole trader Unlimited liability Limited liability Company Records HMRC VAT Income tax Definition National Insurance contribution Corporation tax Week beginning 12 March Customer service Customer satisfaction Repeat purchase Job applicant Job description Person specification Application form Curriculum vitae Motivation On-the-job training Off-the-job training Make sure you know: 1. 3 elements of customer focus 2. 3. 1. 2. The 4 ‘P’s of the marketing mix 3. 4. The types of business ownership that have unlimited liability The types of business ownership that have limited liability 1. 2. 1. 2. 1. 4 factors that are different between private limited companies and sole traders 2. 3. 4. 1. 2. 5 tips / rules for naming a business 3. 4. 5. 1. 2 reasons why businesses need to 2. keep good records 4 factors that will affect customer satisfaction 1. 2. 3. 4. 2 benefits of delivering customer satisfaction 1. 2. 1. 3 ways to encourage repeat purchase 2. 3. 1. 2. 5 documents used in the recruiting process 3. 4. 5. 1. 3 stages of the selection process 2. 3. 1. Two different types of training 2. 1. 3 ways to motivate 2. employees 3. 1. 2. 4 areas covered by legislation in the 3. workplace 4.