Download Propaganda Activity

ENG III UPP ST
DUE THURSDAY, April 18, 2002
You be the Propagandist
April 16, 2002
Mr. Dussault
Produce your own propaganda poster using the following examples and the provided
examples of Soviet, Cuban and Chinese propaganda. Your propaganda should be based
on Animal Farm. It should promote the ideals of Animalism, encouraging workers to
take up the revolutionary cause, scare them into submission or make a leader appear
trustworthy.
Your propaganda poster should be modeled after the following types of propaganda. I
expect:
 A color poster
 At least 16”x12”
 The poster should include a text message that follows the same guidelines as
example propaganda posters.
 You should utilize at least one of the Propaganda techniques listed below. You
may try to include Repetition, Emotional words or Name-calling as well.
 Your goal is to produce EFFECTIVE propaganda, so follow the guidelines
included with the example propaganda posters.
These posters will be displayed in the hall, so take your time with them and do a
good job.
#1: Bandwagon
This technique tries to persuade everyone to join in and do the same thing.
#2: Testimonial
An important person or famous figure endorses a product.
#3: Transfer
Good feelings, looks, or ideas transferred to the person for whom the product is
intended.
#4: Fear
This propaganda uses threatening images and including a recommendation on
how to avoid the threat.
#5: Plain Folks
This propaganda associates the leader with common people, which helps persuade
the audience that the leader is trustworthy.
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Repetition
The product name or keyword or phrase is repeated several times.
Emotional Words
Words such as luxury, beautiful, paradise, and economical are used to
evoke positive feelings in the viewer.
Name-calling
Negative words are used to create an unfavorable opinion of the
competition in the viewer's mind.
Types of Propaganda
BANDWAGON: The basic idea behind the bandwagon
approach is just that, "getting on the bandwagon." The
propagandist puts forth the idea that everyone is doing
this, or everyone supports this person/cause, so should
you. The bandwagon approach appeals to the conformist in
all of us: No one wants to be left out of what is perceived
to be a popular trend.
1. Identifies a need- appeals to
2. Audience perception that the recommendation will be
effective in addressing the threat.
3. Audience perception that they are capable of
performing the recommended behavior
TESTIMONIAL: This is the celebrity endorsement of a
philosophy, movement or candidate. In advertising, for
example, athletes are often paid millions of dollars to
promote sports shoes, equipment and fast food. In political
circles, movie stars, television stars, rock stars and athletes
lend a great deal of credibility and power to a political cause
or candidate. Just a photograph of a movie star at political
rally can generate more interest in that issue/candidate or
cause thousands, sometimes millions, of people to become
supporters.
1. Testimonial propaganda is used when a celebrity or
someone with an official position of authority
2. Encourages everyone to use or support a product or
cause.
3. Most of the time the spokesperson’s occupation is not
even related to the product or cause.
PLAIN FOLKS: Here the candidate or cause is identified with
common people from everyday walks of life. The idea is to
make the candidate/cause look like a common Russian.
1. Plain Folks propaganda shows a political, religious or
business leader among what the audience perceives as
“common people.”
2. Or, sometimes the leader is shown participating in an
activity that is associated with common people.
3. This form of propaganda appeals to the audience’s trust of
those perceived as “common people.” The audience’s trust
allows the leader to further their own cause.
TRANSFER: Transfer employs the use of symbols, quotes or the
images of famous people to convey a message not necessarily
associated with them. In the use of transfer, the candidate/speaker
attempts to persuade us through the indirect use of something we
respect, such as a patriotic or religious image, to promote his/her
ideas. Religious and patriotic images may be the most commonly
used in this propaganda technique but they are not alone.
Sometimes even science becomes the means to transfer the
message.
1. Transfer propaganda is when a symbol, quote or the image of a
famous person is used to promote a cause.
2. Encourages everyone to use or support a product or cause
through religious or patriotic imagery.
3. Most of the time the image or symbol is not even related to the
cause.
FEAR: This technique is very popular among political
parties and PACs (Political Action Committees) in the
U.S. The idea is to present a dreaded circumstance and
usually follow it up with the kind of behavior needed to
avoid that horrible event.
1) A threat
2) A specific recommendation about how the audience
should behave,
3) Audience perception that the recommendation will be
effective in addressing the threat.
4) Audience perception that they are capable of
performing the recommended behavior.