Download Sales Promotions Show and Tell

Individual Assignment #5
Assignment due:
Sales Promotions Show and Tell
11 / 27 / 06
I’m guessing that you haven’t done this since 2nd or 3rd grade … its show and tell time!!
You will be assigned (at random) to one consumer-oriented and one trade-oriented sales promotion listed below:
Consumer-Oriented
Trade Oriented
Samples
Coupons
Premiums
Contests/sweepstakes
Refunds/rebates
Bonus packs
Price-off deals
Frequency programs
Event marketing
Contests, dealer incentives
Trade allowances
Point-of-purchase displays
Training programs
Trade shows
Cooperative advertising
Show - The show part involves you bringing into class two examples of the consumer-oriented and one of the tradeoriented sales promotion that you were assigned. The example can be a real version (like a coupon) or a video depicting
your example.
Tell - Be prepared to explain what your example is and answer questions about how your particular sales promotion (both
consumer and trade) actually works.
Rules: 1) You cannot use any example mentioned in class or in the textbook. 2) Do not rip pages out of magazines that
are not yours.