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PRINTER FRIENDLY RUBRIC CREATIVE PRODUCTS – COMMERCIAL STORYBOARD Possible Points EXCEPTIONAL ACHIEVEMENT SUPERIOR ACHIEVEMENT COMMENDABLE ACHIEVEMENT RUDIMENTARY ACHIEVEMENT MINIMAL ACHIEVEMENT Score 5 Excellent presentation in terms of format and neatness, with proper grammar and spelling. (5) 4 Very nice presentation in terms of format and neatness, without serious grammar or spelling errors. (4) 3 Acceptable presentation format with some problems with neatness, and some (more than 3) grammar and spelling errors. (3) 2 Storyboard is not neat and presentation format is substandard, contains many problems with grammar and spelling (more than 5) . (2) 1 Storyboard is messy and presentation quality is poor with many distracting grammar and spelling errors (more than 6). (1) Commercial is original, engaging, provocative or persuasive. (5) Commercial is both original and persuasive. (4) Commercial lacks originality but is somewhat persuasive. (2) Commercial lacks originality and is not persuasive. (1) /5 Effectively communicates the candidate's position on the issue and frames it in a way that is very advantageous to the candidate. (5) Effectively communicates the candidate's position on the issue and frames it in a way that is helpful to the candidate. (4) Commercial has some original elements and is somewhat persuasive. (3) Communicates the candidate's position on the issue, issue may have been framed better. (3) Commercial communicates limited information about the candidate or his/her agenda, and is it helpful to the candidate. Commercial does not demonstrate understanding of the candidate or his/her issue. (1) /5 30 Presentation, Spelling, Grammar 5 Original, Persuasive 5 Effective Communication 5 (2) /5 Incorporates knowledge, expertise of team 5 Use of Propaganda 5 Demonstrates TV media expertise 5 Effectively incorporates knowledge and expertise of team members (including knowledge about all of the following: the candidate's support constituency, public opinion, opponents in the campaign, and competing positions on the issue). (5) Demonstrates an effective use of (at least 2) propaganda techniques. (5) Demonstrates excellent use of TV media in a campaign, the commercial/storyboard utilizes a variety of shots and videography terms and presents a logical flow of ideas. (5) Effectively incorporates some knowledge obtained from team members (including at least half of the following: candidate's support constituency, public opinion, opponents in the campaign, and competing positions on the issue). (4) Demonstrates an effective use of (at least one) propaganda technique. (4) Demonstrates effective use of TV media, utilizes up to three videography terms and presents a logical flow of ideas. (4) Incorporates little knowledge obtained from team members. (3) Knowledge or expertise garnered from team members is not evident. (2) Commercial contradicts knowledge that may have been obtained from team members. (1) /5 Demonstrates an attempt to utilize at least one propaganda technique with understanding. (3) Logical flow of ideas and presents a satisfactory use of TV media in a campaign. (3) Does not demonstrate a clear understanding of propaganda techniques. (2) Storyboard does not demonstrate any understanding or use of propaganda. (1) /5 Lacks a logical flow. (2) Storyboard is disorganized and illogical and demonstrates poor use of TV media in a campaign. (1) /5 CREATIVE PRODUCTS – CAMPAIGN LITERATURE Possible Points EXCEPTIONAL ACHIEVEMENT SUPERIOR ACHIEVEMENT COMMENDABLE ACHIEVEMENT RUDIMENTARY ACHIEVEMENT MINIMAL ACHIEVEMENT Score 5 4 3 2 1 Excellent presentation in terms of format and neatness, with proper grammar and spelling Good presentation in terms of format and neatness, with few grammar or spelling errors (less than 3) Utilizes a conventional presentation format but some problems with neatness, grammar or or spelling errors (more than 3) Presentation format is unconventional with many problems with neatness, grammar and spelling (more than 5 errors) Presentation format is unconventional with many problems with neatness, grammar and spelling (more than 6 errors) /5 Unique, visually interesting, engaging, and persuasive Effectively communicates the candidate's position on the issue and frames it in a way that is very advantageous to the candidate Visually interesting and persuasive, some original elements Effectively communicates the candidate's position on the issue and frames it in a way that is helpful to the candidate Visually interesting and persuasive, not very original Communicates the candidate's position on the issue could have been framed to better the candidate's advantage Not Visually interesting marginally persuasive Literature does not communicate much information about the candidate or his/her agenda, not to candidate's advantage Not Visually interesting or persuasive /5 Little or no information is communicated about the candidate or his/her agenda, distribution of literature could be to candidate's disadvantage /5 30 Presentation, Spelling, Grammar 5 Original, Persuasive 5 Effective Communication 5 Incorporates knowledge, expertise of team 5 Use of Propaganda 5 Demonstrates print media expertise 5 Effectively incorporates knowledge and expertise of team members (including knowledge about all of the following: the candidate's support constituency, public opinion, opponents in the campaign, and competing positions on the issue) Effectively incorporates knowledge and expertise of team members (including knowledge of at least half of the following: the candidate's support constituency, public opinion, opponents in the campaign, and competing positions on the issue) Incorporates little knowledge obtained from team members Knowledge or expertise of team members is not evident Contradicts knowledge that team mates should possess /5 Demonstrates an effective use of (at least 3) propaganda techniques Demonstrates an effective use of (at least 2) propaganda techniques Demonstrates an attempt to utilize at least one propaganda technique with understanding Does not demonstrate an understanding of propaganda techniques Does not demonstrate any attempt to utilize propaganda techniques /5 Applies knowledge of how campaign literature is used in political campaigns Applies knowledge of how campaign literature is used in political campaigns Reflects some confusion about how campaign literature is used in political campaigns Demonstrates a poor use of campaign literature in a political campaign Does not demonstrate any understanding of how how campaign literature is used in political campaigns, lacks a sincere effort /5 CREATIVE PRODUCTS – PRESENTATION Possible Points EXCEPTIONAL ACHIEVEMENT SUPERIOR ACHIEVEMENT COMMENDABLE ACHIEVEMENT RUDIMENTARY ACHIEVEMENT MINIMAL ACHIEVEMENT 5 All members of the team participated 4 All members of the team participated 3 More than half of the members of the team participated 2 Team relied on one or two presenters 1 Team relied on only one presenter Planning and organization was very evident, the time requirement was met. Planning and organization was evident Some confusion indicating a lack of preparation for the presentation, fell a little short of time requirement Significant confusion indicating a lack of preparation for the presentation Presentation was confusing and/or disorganized, fell far short of time requirement /5 Informed class about the candidate, his/her party, and his/her agenda issues Informed class about the candidate, his/her party, and his/her agenda issues Informed class about the candidate, his/her party, and identified his/her agenda issues Explanations about the candidate, his/her party, and his/her agenda issues were very general and not very informative Explanations of the candidate, party or agenda brief and uninformative /5 Score 30 Full Participation 5 Planned, Organized AND 5 minutes 5 Candidate, party and agenda 5 /5 Background on decisions 5 Presenters explained how they decided what position/policy preference the candidate should take (this included explanation of the support constituency, campaign's financial supporters, public opinion, political ideology, and core democratic values) Presenters explained how they decided what position/policy preference the candidate should take (this included explanation of at least three of the following: support constituency, campaign's financial supporters, public opinion, political ideology, and core democratic values) Presenters' explanation of how they decided what position/policy preference the candidate should take were incomplete (only mentioned two or fewer of the following: support constituency, campaign's financial supporters, public opinion, political ideology, and core democratic values) Explanation of how a policy preference was decided lacked any information about: support constituency, campaign's financial supporters, public opinion, political ideology, and core democratic values No explanation of how a policy preference was selected /5 Slogan, Commercial and Literature 5 Press Release 5 The slogan was identified to the class. A thorough explanation of the commercial storyboard and campaign literature was offered with explanation of the types of propaganda used and how the message was framed to the candidates advantage. Visual included. Informed class about the position communicated by candidate on both crises and why and provided a visual representation of some sort. The slogan was identified to the class. Walked class through the commercial storyboard and campaign literature briefly identifying the propaganda used and how they tried to frame the message to the candidate's advantage. Visual included. Informed class about the position communicated by candidate on both crises and why The slogan was identified to the class. Walked class through the commercial storyboard and campaign literature - but did not clearly identify the types of propaganda used for both and any explanation of how the message was framed to the candidate's advantage was not clear or specific. Slogan not identified. Explanation of the commercial storyboard and campaign literature was very brief and uninformative with no explanation of how the candidate's position was framed to the candidate's advantage or how propaganda was used. Slogan not identified. Did not present the campaign literature and commercial storyboard. /5 Informed class about position on both but no explanation of the why Informed class about at least one position Did not provide much explanation of either press release /5