Download PRINTER FRIENDLY RUBRIC

PRINTER FRIENDLY RUBRIC
CREATIVE PRODUCTS – COMMERCIAL STORYBOARD
Possible Points
EXCEPTIONAL
ACHIEVEMENT
SUPERIOR
ACHIEVEMENT
COMMENDABLE
ACHIEVEMENT
RUDIMENTARY
ACHIEVEMENT
MINIMAL
ACHIEVEMENT
Score
5
Excellent presentation
in terms of format and
neatness, with proper
grammar and spelling.
(5)
4
Very nice
presentation in
terms of format
and neatness,
without serious
grammar or
spelling errors.
(4)
3
Acceptable
presentation
format with some
problems with
neatness, and
some (more than
3) grammar and
spelling errors.
(3)
2
Storyboard is not
neat and
presentation
format is
substandard,
contains many
problems with
grammar and
spelling (more
than 5) . (2)
1
Storyboard is
messy and
presentation
quality is poor
with many
distracting
grammar and
spelling errors
(more than 6). (1)
Commercial is original,
engaging, provocative
or persuasive. (5)
Commercial is
both original and
persuasive. (4)
Commercial
lacks originality
but is somewhat
persuasive. (2)
Commercial
lacks originality
and is not
persuasive. (1)
/5
Effectively
communicates the
candidate's position on
the issue and frames it
in a way that is very
advantageous to the
candidate. (5)
Effectively
communicates
the candidate's
position on the
issue and frames
it in a way that is
helpful to the
candidate. (4)
Commercial has
some original
elements and is
somewhat
persuasive. (3)
Communicates
the candidate's
position on the
issue, issue may
have been
framed better. (3)
Commercial
communicates
limited
information
about the
candidate or
his/her agenda,
and is it helpful
to the candidate.
Commercial does
not demonstrate
understanding of
the candidate or
his/her issue. (1)
/5
30
Presentation,
Spelling, Grammar
5
Original, Persuasive
5
Effective
Communication
5
(2)
/5
Incorporates
knowledge, expertise
of team
5
Use of Propaganda
5
Demonstrates TV
media expertise
5
Effectively incorporates
knowledge and
expertise of team
members (including
knowledge about all of
the following: the
candidate's support
constituency, public
opinion, opponents in
the campaign, and
competing positions on
the issue). (5)
Demonstrates an
effective use of (at least
2) propaganda
techniques. (5)
Demonstrates excellent
use of TV media in a
campaign, the
commercial/storyboard
utilizes a variety of
shots and videography
terms and presents a
logical flow of ideas.
(5)
Effectively
incorporates
some knowledge
obtained from
team members
(including at
least half of the
following:
candidate's
support
constituency,
public opinion,
opponents in the
campaign, and
competing
positions on the
issue). (4)
Demonstrates an
effective use of
(at least one)
propaganda
technique. (4)
Demonstrates
effective use of
TV media,
utilizes up to
three
videography
terms and
presents a logical
flow of ideas. (4)
Incorporates
little knowledge
obtained from
team members.
(3)
Knowledge or
expertise
garnered from
team members is
not evident. (2)
Commercial
contradicts
knowledge that
may have been
obtained from
team members.
(1)
/5
Demonstrates an
attempt to utilize
at least one
propaganda
technique with
understanding.
(3)
Logical flow of
ideas and
presents a
satisfactory use
of TV media in a
campaign. (3)
Does not
demonstrate a
clear
understanding
of propaganda
techniques. (2)
Storyboard does
not demonstrate
any
understanding or
use of
propaganda. (1)
/5
Lacks a logical
flow. (2)
Storyboard is
disorganized and
illogical and
demonstrates
poor use of TV
media in a
campaign. (1)
/5
CREATIVE PRODUCTS – CAMPAIGN LITERATURE
Possible Points
EXCEPTIONAL
ACHIEVEMENT
SUPERIOR
ACHIEVEMENT
COMMENDABLE
ACHIEVEMENT
RUDIMENTARY
ACHIEVEMENT
MINIMAL
ACHIEVEMENT
Score
5
4
3
2
1
Excellent
presentation in
terms of format
and neatness,
with proper
grammar and
spelling
Good presentation
in terms of format
and neatness,
with few grammar
or spelling errors
(less than 3)
Utilizes a
conventional
presentation
format but some
problems with
neatness,
grammar or or
spelling errors
(more than 3)
Presentation
format is
unconventional
with many
problems with
neatness,
grammar and
spelling (more
than 5 errors)
Presentation
format is
unconventional
with many
problems with
neatness,
grammar and
spelling (more
than 6 errors)
/5
Unique, visually
interesting,
engaging, and
persuasive
Effectively
communicates the
candidate's
position on the
issue and frames
it in a way that is
very
advantageous to
the candidate
Visually
interesting and
persuasive, some
original elements
Effectively
communicates the
candidate's
position on the
issue and frames
it in a way that is
helpful to the
candidate
Visually
interesting and
persuasive, not
very original
Communicates
the candidate's
position on the
issue could have
been framed to
better the
candidate's
advantage
Not Visually
interesting
marginally
persuasive
Literature does
not communicate
much information
about the
candidate or
his/her agenda,
not to candidate's
advantage
Not Visually
interesting or
persuasive
/5
Little or no
information is
communicated
about the
candidate or
his/her agenda,
distribution of
literature could be
to candidate's
disadvantage
/5
30
Presentation,
Spelling, Grammar
5
Original, Persuasive
5
Effective
Communication
5
Incorporates
knowledge,
expertise of team
5
Use of Propaganda
5
Demonstrates print
media expertise
5
Effectively
incorporates
knowledge and
expertise of team
members
(including
knowledge about
all of the
following: the
candidate's
support
constituency,
public opinion,
opponents in the
campaign, and
competing
positions on the
issue)
Effectively
incorporates
knowledge and
expertise of team
members
(including
knowledge of at
least half of the
following: the
candidate's
support
constituency,
public opinion,
opponents in the
campaign, and
competing
positions on the
issue)
Incorporates little
knowledge
obtained from
team members
Knowledge or
expertise of team
members is not
evident
Contradicts
knowledge that
team mates
should possess
/5
Demonstrates an
effective use of (at
least 3)
propaganda
techniques
Demonstrates an
effective use of (at
least 2)
propaganda
techniques
Demonstrates an
attempt to utilize
at least one
propaganda
technique with
understanding
Does not
demonstrate an
understanding of
propaganda
techniques
Does not
demonstrate any
attempt to utilize
propaganda
techniques
/5
Applies
knowledge of how
campaign
literature is used
in political
campaigns
Applies
knowledge of how
campaign
literature is used
in political
campaigns
Reflects some
confusion about
how campaign
literature is used
in political
campaigns
Demonstrates a
poor use of
campaign
literature in a
political campaign
Does not
demonstrate any
understanding of
how how
campaign
literature is used
in political
campaigns, lacks
a sincere effort
/5
CREATIVE PRODUCTS – PRESENTATION
Possible Points
EXCEPTIONAL
ACHIEVEMENT
SUPERIOR
ACHIEVEMENT
COMMENDABLE
ACHIEVEMENT
RUDIMENTARY
ACHIEVEMENT
MINIMAL
ACHIEVEMENT
5
All members of
the team
participated
4
All members of
the team
participated
3
More than half of
the members of
the team
participated
2
Team relied on
one or two
presenters
1
Team relied on
only one
presenter
Planning and
organization was
very evident, the
time requirement
was met.
Planning and
organization was
evident
Some confusion
indicating a lack
of preparation for
the presentation,
fell a little short of
time requirement
Significant
confusion
indicating a lack
of preparation for
the presentation
Presentation was
confusing and/or
disorganized, fell
far short of time
requirement
/5
Informed class
about the
candidate,
his/her party,
and his/her
agenda issues
Informed class
about the
candidate,
his/her party,
and his/her
agenda issues
Informed class
about the
candidate,
his/her party,
and identified
his/her agenda
issues
Explanations
about the
candidate,
his/her party,
and his/her
agenda issues
were very general
and not very
informative
Explanations of
the candidate,
party or agenda
brief and
uninformative
/5
Score
30
Full Participation
5
Planned, Organized
AND 5 minutes
5
Candidate, party
and agenda
5
/5
Background on
decisions
5
Presenters
explained how
they decided what
position/policy
preference the
candidate should
take (this
included
explanation of the
support
constituency,
campaign's
financial
supporters, public
opinion, political
ideology, and core
democratic
values)
Presenters
explained how
they decided what
position/policy
preference the
candidate should
take (this
included
explanation of at
least three of the
following: support
constituency,
campaign's
financial
supporters, public
opinion, political
ideology, and core
democratic
values)
Presenters'
explanation of
how they decided
what
position/policy
preference the
candidate should
take were
incomplete (only
mentioned two or
fewer of the
following: support
constituency,
campaign's
financial
supporters, public
opinion, political
ideology, and core
democratic
values)
Explanation of
how a policy
preference was
decided lacked
any information
about: support
constituency,
campaign's
financial
supporters, public
opinion, political
ideology, and core
democratic values
No explanation of
how a policy
preference was
selected
/5
Slogan,
Commercial and
Literature
5
Press Release
5
The slogan was
identified to the
class. A thorough
explanation of the
commercial
storyboard and
campaign
literature was
offered with
explanation of the
types of
propaganda used
and how the
message was
framed to the
candidates
advantage. Visual
included.
Informed class
about the position
communicated by
candidate on both
crises and why
and provided a
visual
representation of
some sort.
The slogan was
identified to the
class.
Walked class
through the
commercial
storyboard and
campaign
literature briefly
identifying the
propaganda used
and how they
tried to frame the
message to the
candidate's
advantage. Visual
included.
Informed class
about the position
communicated by
candidate on both
crises and why
The slogan was
identified to the
class. Walked
class through the
commercial
storyboard and
campaign
literature - but
did not clearly
identify the types
of propaganda
used for both and
any explanation of
how the message
was framed to the
candidate's
advantage was
not clear or
specific.
Slogan not
identified.
Explanation of the
commercial
storyboard and
campaign
literature was
very brief and
uninformative
with no
explanation of
how the
candidate's
position was
framed to the
candidate's
advantage or how
propaganda was
used.
Slogan not
identified. Did
not present the
campaign
literature and
commercial
storyboard.
/5
Informed class
about position on
both but no
explanation of the
why
Informed class
about at least one
position
Did not provide
much explanation
of either press
release
/5