Download Business Planning – Assignment 1

BUSINESS PLANNING
ASSIGNMENT 1
i
Business Planning and Management
Business Planning – Assignment 1
Please ensure you fill in the following table. Click in the first cell and enter your name. To get to
the next cell, simply press the tab key or click in that cell.
Name:
Date:
Company:
Address:
Telephone:
Email:
Course Location:
Course Date:
Once completed, please email your assignment to your instructor.
Canadian Home Builders’ Association of British Columbia – Continuing Education Program
Assignment 1 — 1
Business Planning and Management
Business Planning – Assignment I
The Organization
Complete your Mission and Values Statement
Working Mission & Values Statement
This firm has as its sole commercial purpose the objective of Maximizing its Profit.
It will be acknowledged as the most ordinary firm in its industry and region.
Team members will be ashamed to be part of the firm and will benefit from below average
compensation, an unpleasant working environment, little opportunity for professional
advancement and personal growth and no involvement in the decision making process within the
firm.
There will be a low level of trust and mutual respect amongst all team members, owners and
clients.
Each person will not understand and subscribe to the firm’s mission and will be expected to assist
in its accomplishment.
The owners of the firm will not place the welfare of the firm and that of its clients above their own
self interests. However, it will always be understood that the owners can expect to receive fair
compensation reflecting the value of their contribution and the capital they have invested.
The firm will not be innovative in its service delivery and will always be guided by its principal
purpose of maximizing profit. The service it offers will not be clearly defined, highly structured
and priced in accordance to the value it represents to its clients.
Please ensure you fill in the following table. Click in the first cell and enter your name. To
get to the next cell, simply press the tab key or click in that cell. The text box will
automatically expand to accommodate your text.
What do you think of the above statement?
Assignment 1 — 2
Canadian Home Builders’ Association of British Columbia – Continuing Education Program
Business Planning and Management
While it might be your mission in life to become as rich as possible, going around telling your
clients that will not entice them to sign up with you. A good mission statement focuses on the
outcomes that the client will achieve. They must perceive you as being their company of choice. If
your prices are a little high, then this becomes even more critical.
Now see it, you can turn these comments around so that both you and the client
perceive a win/win situation.
(If you are struggling with this, look at the one used for JS Homes Ltd.)
Develop “Our Mutual Commitments” Statement
Introduction:
Our commitments to you:
Your commitments to us:
Canadian Home Builders’ Association of British Columbia – Continuing Education Program
Assignment 1 — 3
Business Planning and Management
Working Mission Statement
This firm has as its sole commercial purpose the objective of
It will be acknowledged as the
in its industry and region.
to be part of the firm and will benefit
from
Team members will be
average compensation, an
working environment
opportunity for professional
advancement and personal growth and
involvement
in the decision making process within the firm.
There will be a
level of trust and mutual respect amongst all
team members, owners and clients.
Each person
understand and subscribe to the firm’s
mission and will
given an opportunity to assist in
its accomplishment.
The owners of the firm will
place the welfare of the firm
and that of its clients above their own self interests. However, it will always be understood that the
owners can expect to receive fair compensation reflecting the value of their contribution and the capital
they have invested.
The firm will
delivery and will be
be innovative in its service
guided by its principal purpose of
The service it offers will
be clearly defined, highly
structured and priced in accordance to the value it represents to its clients.
Assignment 1 — 4
Canadian Home Builders’ Association of British Columbia – Continuing Education Program
Business Planning and Management
Sales and Marketing
The Language of Sales
Take some statements from your promotional material or website and turn them into
the language of sales.
Develop statements that are focused on the client. Aim for five “you” for every one “I”
statements. Make sure that you spell out the value to the client. (Remember that the
client is not interested in you; he is interested in what you can do for him.)
Answer the WII-FM (What’s In It For Me?) question from the client’s perspective.
Canadian Home Builders’ Association of British Columbia – Continuing Education Program
Assignment 1 — 5
Business Planning and Management
Human Resources
Develop the role and competencies required for a Sales & Marketing Manager.
Model your answer based on the following example for a
Project Manager.
Role & Competencies of a Project Manager
The project manager is usually responsible for four outcomes on a project:




To
To
To
To
complete the project on time
complete the project within budget
complete the project to the standards specified (no greater, no less)
maintain the relationship with the client
In order to achieve these four outcomes, the process around finding the right person for the job needs to
be identified and followed diligently. A good source for this information is the approach taken by The
Mechanical Contractors Association of America, which is along the following lines.
A.
Resource Management
The efficient planning, organizing and scheduling of the following elements
Labour
Tools
Subcontractors
“Install Only” items
Materials
Budgets & invoicing
Equipment for installation
Construction equipment (rental and company-owned)
Supplies
These are the resources that you have to plan, organize and schedule so that you get the maximum benefit
from each element. Remember, “the sum of the parts should be greater than the whole.” For example,
using labour, subcontractors and materials in an effective or innovative way can lead to additional cost and
time savings.
B.
Liaison Activities
This covers the range of people who touch the project. The project manager has to be able to work with
each of these.
Project owner and their representatives
Mechanical contractors
Architects & engineers
Project management companies
Cost engineers
Subcontractors and other trades
Workers Compensation/safety managers
Own labour forces, including foremen
“Green Building” specialists
Material suppliers
Inspectors and city or municipality officials
Own company’s management team, including
accounting and estimating
General contractors
Neighbours/local businesses/general public
and media
Assignment 1 — 6
Canadian Home Builders’ Association of British Columbia – Continuing Education Program
Business Planning and Management
C.
Team Coordination
The real skill of the good project manager is in combining the resources and the liaisons to ensure the
successful completion of the project.
The Skills & Makeup of a Project Manager
Logical thinking
Good attention to detail
Able to make sound decisions
Good reading and writing skills
Good communications
Systems-oriented
Team leadership
Some estimating
Planning
Organizational
Prioritizing
Technical knowledge of mechanical/electrical
systems
Ability to handle a crisis
Technical knowledge of construction systems
Entrepreneurial thinking
Not letting others intimidate him/her
What to Look For in a Successful Project Manager
Profit-oriented
Systematized
Clear and concise communications
Self-confident
Self-motivated
Team leader
Assertive
Enthusiastic
Disciplined
Persistent and consistent
Will meet deadlines
Formal education and a solid track record at
minimum of foreman level
Works well in a stressful environment
Good decision-making ability
Can prioritize activities and processes
Ethical and prudent
Analytical and attentive to details
Able to deal with a broad range of people
Canadian Home Builders’ Association of British Columbia – Continuing Education Program
Assignment 1 — 7
Business Planning and Management
Requirements for a Sales & Marketing Manager
Role & Competencies of a Sales & Marketing Manager
The Sales & Marketing Manager is usually responsible for:
1
2
3
4
In order to achieve these four outcomes. the process around finding the right person for the job needs
to be identified and followed diligently. A good source for this information is the approach taken by
The Mechanical Contractors Association of America, which is along the following lines.
A.
Resource Management
The efficient planning, organizing and scheduling of the following elements:
These are the resources that you have to plan, organize and schedule so that you get the maximum
benefit from each element. Remember, “the sum of the parts should be greater than the whole.” For
example: Using labour, sub contractors and materials in an effective or innovative way can lead to
additional cost and time savings.
B
Liaison Activities
This covers the range of people that touch the project. The Sales & Marketing Manager has to be able to
work with each of these:
Assignment 1 — 8
Canadian Home Builders’ Association of British Columbia – Continuing Education Program
Business Planning and Management
C
Team Coordination
The real skill of the good Sales & Marketing manager is in combining the resources and the liaisons to
ensure the successful completion of the project.
The Skills & Makeup of a Sales & Marketing Manager
Skills
What to Look For in a Successful Sales & Marketing Manager
Canadian Home Builders’ Association of British Columbia – Continuing Education Program
Assignment 1 — 9