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Reading 12 - Cengage Learning
Reading 12 - Cengage Learning

... manipulation in this study, participants were asked to donate time to another experiment in another room. Unlike the donation pledge of the previous two studies, in this case participants actually believed they would be called upon to follow through with their promise. The results of this study indi ...
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Impression formation

Impression formation in social psychology refers to the process by which individual pieces of information about another person are integrated to form a global impression of the individual (i.e. how one person perceives another person). Underlying this entire process is the notion that an individual expects unity and coherence in the personalities of others. Consequently, an individual's impression of another should be similarly unified. Two major theories have been proposed to explain how this process of integration takes place. The Gestalt approach views the formation of a general impression as the sum of several interrelated impressions. Central to this theory is the idea that as an individual seeks to form a coherent and meaningful impression of another person, previous impressions significantly influence or color his or her interpretation of subsequent information. In contrast to the Gestalt approach, the cognitive algebra approach of information integration theory asserts that individual experiences are evaluated independently, and combined with previous evaluations to form a constantly changing impression of a person. An important and related area to impression formation is the study of person perception, which refers to the process of observing behavior, making dispositional attributions, and then adjusting those inferences based on the information available. Solomon Asch (1946) is credited with conducting the seminal research on impression formation.
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