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When linking is stronger than thinking: Associative transfer of
When linking is stronger than thinking: Associative transfer of

... were intermixed in a fixed randomized order. After this task, participants were asked to imagine that they were now acquainted with some of their new colleagues but still unfamiliar with others. The instructions further stated that within the first week on their new job participants not only learned a ...
Organizational Behavior 11e - Stephen P. Robbins
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Attitude change



Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs--when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.
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