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Operant Conditioning
Operant Conditioning

... Most operant behaviors originate as emitted responses. (e.g., An newborn produces a unique type of cry when hungry & receives milk in response. This strengthens the behavior, making it more likely the infant will produce the unique cry when hungry. ...
A Theory of Knowledge Formations as an Alternativ
A Theory of Knowledge Formations as an Alternativ

... If we accept Wittgenstein's (1972) statement that private languages cannot exist, subjective knowledge structures and world models cannot exist, either. Concepts and categories are material signs of language. The world and its objects are not constituted and defined in individual cognition, but in r ...
Modern Management, 9e (Certo)
Modern Management, 9e (Certo)

... The second stresses social influence, holding that attitudes toward jobs are affected by the attitudes toward peers. The third focuses on a dispositional approach that stresses personal characteristics that are fairly stable over time. This theory holds that people are generally predisposed to like ...
IS A NEW NON-DRUG ADDICTION EMERGING?
IS A NEW NON-DRUG ADDICTION EMERGING?

... Unfortunately, there has not been extensive research in the etiology of mobile addiction since it is a new phenomenon. It is suspected that biological factors may play a role (Schuz, 2005), but research is not certain at this point. Unlike drug and food addiction, mobiles are not substances that dir ...
Management 9e.- Robbins and Coulter
Management 9e.- Robbins and Coulter

...  An employee’s job satisfaction and likelihood of turnover depends on the compatibility of the employee’s personality and occupation.  Key points of the theory: There are differences in personalities.  There are different types of jobs.  Job satisfaction and turnover are related to the match bet ...
document
document

... When receivers are forewarned about a source’s position or intention they are more likely to begin internal counterarguing – Especially when they believe the source’s position is incongruent with their own – Research indicates that prior knowledge or experience relating to the message content affect ...
Powepoint Presentation
Powepoint Presentation

... • Cognitive dissonance could occur: sometimes less social persuasion produces more attitude change because people feel they have freely chosen a particular opinion or behavior • Truth is personal: much “truth” is circumstantial, subjective so the same “truth” may be interpreted differently by differ ...
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Social Influence

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Condition 2: Pressure to conform (Actual social norms)
Condition 2: Pressure to conform (Actual social norms)

... (jbutler) before running your participants. I’d rather meet with you or answer questions over email than be unhappy with your paper after the deadline. ...
chapter 1: basic concepts of behavior and behavior management
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Exam 2 1. Which statement about our sensory memory (AKA our
Exam 2 1. Which statement about our sensory memory (AKA our

... debate has been tied into both the research and legal fields. It has caused a large amount of animosity between people that fall into either of these camps over the years. 12. After Wilbur fell off his motorcycle, he forgot just about everything that had happened during the last hour before his acci ...


... information campaigns, these campaigns do not always engender significant changes in behavior, even if they succeed in changing knowledge or attitudes (Costanzo, Archer, Aronson, & Pettigrew, 1986). Part of this limited success can be explained by reliance on a misguided assumption that simply provi ...
A Brief Explanation of Applied Behavior Analysis
A Brief Explanation of Applied Behavior Analysis

... Applied Behavior Analysis is the procedure for using the principles of operant conditioning to identify the contingencies affecting a student’s behavior and the functions of the behaviors. Applied Behavior Analysis (ABA) is governed by the law of effect. The law of effect, which was developed by Edw ...
View Article - International Journal of Business and Marketing
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... doesn’t equal with “Pirated Copyright Goods”. According to Agreement on Traderelated Aspects on Intellectual Property Rights (TRIPs), copying a trademark refers to every product which provides a mark for itself which can’t be recognized from its registered trademark. But, illegal usage of copyright ...
Operant Conditioning - Gordon State College
Operant Conditioning - Gordon State College

... helplessness tendency to fail to act to escape from a situation because of a history of repeated failures ...
Cognitive Situation Models in Discourse Production
Cognitive Situation Models in Discourse Production

... lower-level categories (e.g., actor or event). It follows that we distinguish between global and local levels of representation, or between macro- and microstructures (van Dijk, 1980a). Such a hierarchical organization allows fast and effective search, as well as relevant uses, which satisfies the r ...
- Academy Test Bank
- Academy Test Bank

... seeks treatment now because he is an accomplished musician but cannot perform for an audience. According to behavioral theory, his behavior is an example of which of the following concepts? A) Discrimination B) Modeling C) Generalization D) Shaping Ans: C Feedback: Generalization happens when a cond ...
Summaries of Learning Theories and Models
Summaries of Learning Theories and Models

... the voluntary response (e.g. studying for an exam) is more likely to be done by the individual. In contrast, classical conditioning is when a stimulus automatically triggers an involuntary response. Social Learning Theory (Bandura) People learn through observing others’ behavior, attitudes, and outc ...
Skinner`s Theory of Operant Conditioning and Behavior Modification
Skinner`s Theory of Operant Conditioning and Behavior Modification

... be repeated, and those that are not reinforced tend to be extinguished” (Corey, 2005, p.230). Thus, Corey posits that operant conditioning refers to “a type of learning in which behaviors are influenced mainly by the consequences that follow them” (Corey, 2005, p. 230). If the environmental changes ...
Slide 1
Slide 1

... Contrast the three components of an attitude. Summarize the relationship between attitudes and behavior. Compare and contrast the major job attitudes. Define job satisfaction and show how we can ...
This is Where You Type the Slide Title
This is Where You Type the Slide Title

... Receiver factors 1. Mood (optimistic vs. pessimistic) 2. The receiver’s need for cognition, or “tendency to seek out and enjoy effortful thought, problem solving activities, and in-depth analysis” 3. Forewarning, which reduces the impact of arguments on receivers ...
Social psychology
Social psychology

... behavior, either our own behavior or the behavior of others. We can ascribe the locus of a behavior to either internal or external factors. An internal, or dispositional, locus of causality involves factors within the person, such as ability or personality. An external, or situational, locus involve ...
Learning and Behavior: Operant Conditioning
Learning and Behavior: Operant Conditioning

... Paula is an eager third-grader, and loves to be called on by her teacher. Her teacher calls on her approximately ...
Cross-Cultural Psychology Psy 420 Ethnocentrism Stereotypes
Cross-Cultural Psychology Psy 420 Ethnocentrism Stereotypes

... • One important theory to emerge during this time period was the group conflict theory, which focuses on the role of competition for resources in creating negative inter-group attitudes (Jackson, 1993). • A second highly influential approach was social identity theory, which focuses on the tendency ...
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Attitude change



Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs--when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.
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