![Chapter 1 Consumers Rule](http://s1.studyres.com/store/data/001583699_1-b2190b0b45a41dc357461cd66cbee246-300x300.png)
Chapter 1 Consumers Rule
... consumers are better able to access info if their mood is the same at the time of their recall as when the info was learned. – A few marketing researchers use hypnosis to dredge up past memories of experiences with products. ...
... consumers are better able to access info if their mood is the same at the time of their recall as when the info was learned. – A few marketing researchers use hypnosis to dredge up past memories of experiences with products. ...
Can You Remember My Name? Part 2
... structure to episodic memory function • Sensory integration • ‘Object’ & ‘Context’ input • Retrieval mechanisms – free recall – cued recall – recognition ...
... structure to episodic memory function • Sensory integration • ‘Object’ & ‘Context’ input • Retrieval mechanisms – free recall – cued recall – recognition ...
Color-coded Notes
... Hemispheres Lobes Glial Cells Frontal Lobes Parietal Lobes Temporal Lobes Occipital Lobes Motor Cortex Penfield Sensory Cortex Association Areas Phineas Gage Plasticity Neurogenesis Stem Cell Lateralization Corpus Callosum Sperry and Gazzaniga Split Brains Now answer Mini FRQ (below) Arthur, a gradu ...
... Hemispheres Lobes Glial Cells Frontal Lobes Parietal Lobes Temporal Lobes Occipital Lobes Motor Cortex Penfield Sensory Cortex Association Areas Phineas Gage Plasticity Neurogenesis Stem Cell Lateralization Corpus Callosum Sperry and Gazzaniga Split Brains Now answer Mini FRQ (below) Arthur, a gradu ...
schema theory
... Different terms are often used to refer to schemas relevant to different aspects of our world • Scripts are schemas which provide information about the sequence of events that occur in a more or less unchanging order in particular contexts such as going to a restaurant, or going to the dentist. • S ...
... Different terms are often used to refer to schemas relevant to different aspects of our world • Scripts are schemas which provide information about the sequence of events that occur in a more or less unchanging order in particular contexts such as going to a restaurant, or going to the dentist. • S ...
Memory notes Explaining memory Learning required memorisation
... He was incapable of forming long-term episodic (personal events) memories or semantic (general knowledge) memories. He could not remember his doctor’s names and each time had to be introduced, what he had for lunch or breakfast that day. Each time he was told his uncle had died he reacted as being t ...
... He was incapable of forming long-term episodic (personal events) memories or semantic (general knowledge) memories. He could not remember his doctor’s names and each time had to be introduced, what he had for lunch or breakfast that day. Each time he was told his uncle had died he reacted as being t ...
PROCESSING APPROACHES
... knowledge takes place in three stages: Cognitive Stage: A description of the procedure is learnt Associative Stage: A method for performing the skill is worked out ...
... knowledge takes place in three stages: Cognitive Stage: A description of the procedure is learnt Associative Stage: A method for performing the skill is worked out ...
EDUC 2130 Quiz #2 - Educational Psychology Interactive
... Two students are shown a variety of tools in a wood working class. Willie is asked to name the tools and Shari is asked to indicate several possible uses of each tool. What would be predicted by proponents of Bloom et al.’s taxonomy of the ...
... Two students are shown a variety of tools in a wood working class. Willie is asked to name the tools and Shari is asked to indicate several possible uses of each tool. What would be predicted by proponents of Bloom et al.’s taxonomy of the ...
Memory - My Haiku
... • Explicit memory – Memory for information we can readily express and are aware of having – This information can be intentionally recalled – Episodic Memories - Memories for personal events in a specific time and place ...
... • Explicit memory – Memory for information we can readily express and are aware of having – This information can be intentionally recalled – Episodic Memories - Memories for personal events in a specific time and place ...
Forgetting - Cloudfront.net
... – Occurs when information already in memory interferes with new information – Because of proactive interference, new learning is disrupted by old habits. – Psychologists have found that recall of later items can be improved by making them distinctive from early items. For example, people being fed g ...
... – Occurs when information already in memory interferes with new information – Because of proactive interference, new learning is disrupted by old habits. – Psychologists have found that recall of later items can be improved by making them distinctive from early items. For example, people being fed g ...
1 Bi/CNS/NB 150 Problem Set 5 Due: Tuesday, Nov. 24, at 4:30 pm
... 5) Reconsolidation is another stage of consolidation of memories upon recollection. (0.2 pt) (Reconsolidation not necessary for full credit.) ...
... 5) Reconsolidation is another stage of consolidation of memories upon recollection. (0.2 pt) (Reconsolidation not necessary for full credit.) ...
Knowledge Representation
... • I saw the racing pigeons flying to Paris. • I saw the Eiffel Tower flying to Paris. • The boy kicked the ball under the tree. • The boy kicked the wall under the tree. • Put the apple in the basket on the shelf ...
... • I saw the racing pigeons flying to Paris. • I saw the Eiffel Tower flying to Paris. • The boy kicked the ball under the tree. • The boy kicked the wall under the tree. • Put the apple in the basket on the shelf ...
Amnesia Cartoon
... – LTM is not stored in hippocampus – Hippocampus may be needed for retrieval of “recent” LTM whereas “older” LTM is only processed by cortex – Reconsolidation concept implies that LTM is processed through hippocampal circuits i.e. working memory – Frequent? Or Regular? Retrieval produces LTM that is ...
... – LTM is not stored in hippocampus – Hippocampus may be needed for retrieval of “recent” LTM whereas “older” LTM is only processed by cortex – Reconsolidation concept implies that LTM is processed through hippocampal circuits i.e. working memory – Frequent? Or Regular? Retrieval produces LTM that is ...
Lecture05
... Subjects studied and recalled 12 lists of 10 common unrelated words. Then they had to recall all lists a second time cued by the first word of each list. Narrative subjects were to make a story incorporating the words in the list. Control subjects were told just to study each of the list and were gi ...
... Subjects studied and recalled 12 lists of 10 common unrelated words. Then they had to recall all lists a second time cued by the first word of each list. Narrative subjects were to make a story incorporating the words in the list. Control subjects were told just to study each of the list and were gi ...
vocabulary for psychologists: self-check exercises
... vivid event C stored in memory that bias how information is interpreted D memories of which people are not aware 14 Decay is A the loss of information in memory through its nonuse B the disruption in recalling information C forgetting earlier information D difficulty in the recall of new materials 1 ...
... vivid event C stored in memory that bias how information is interpreted D memories of which people are not aware 14 Decay is A the loss of information in memory through its nonuse B the disruption in recalling information C forgetting earlier information D difficulty in the recall of new materials 1 ...
Chapter 3
... 2. Large coupon (followed by behavior of purchase) 3. Smaller coupon (followed by behavior of purchase) 4. No Discount ...
... 2. Large coupon (followed by behavior of purchase) 3. Smaller coupon (followed by behavior of purchase) 4. No Discount ...
Chapter 13 - biologicalpsych.com
... delayed response task Used in experiments to measure working memory. The longer the delay, the less is remembered (pushed out of the buffer). ...
... delayed response task Used in experiments to measure working memory. The longer the delay, the less is remembered (pushed out of the buffer). ...
chapter 3 revised
... others receive reinforcement for their behaviors. • Marketers can reinforce or punish consumers indirectly by showing what happens to desirable models who do or do not use their products. • Consumers’ evaluations of models are not limited to stimulus-response connections. – Attractiveness can be bas ...
... others receive reinforcement for their behaviors. • Marketers can reinforce or punish consumers indirectly by showing what happens to desirable models who do or do not use their products. • Consumers’ evaluations of models are not limited to stimulus-response connections. – Attractiveness can be bas ...
Kye Paradise EDU 511 Summer 2014 GLOSSARY OF TERMS
... are more likely to be made than are associations between others. Contingency: (p. 38) a condition when the potential conditioned stimulus occurs when the unconditioned stimulus is likely to follow. Extinction: (p.38) when repeated presentations of the conditioned stimulus without the unconditioned s ...
... are more likely to be made than are associations between others. Contingency: (p. 38) a condition when the potential conditioned stimulus occurs when the unconditioned stimulus is likely to follow. Extinction: (p.38) when repeated presentations of the conditioned stimulus without the unconditioned s ...
Chapter 5 and 6 Exam Study Guide
... 6. Describe the Little Albert experiment. Who were the main psychologists in charge of this experiment? How did it work and what did their research prove? 7. What is Garcia’s conditional empotional response theory? 8. What is reinforcement? 9. Define each of these terms and provide an example Primar ...
... 6. Describe the Little Albert experiment. Who were the main psychologists in charge of this experiment? How did it work and what did their research prove? 7. What is Garcia’s conditional empotional response theory? 8. What is reinforcement? 9. Define each of these terms and provide an example Primar ...
lmi-ipm(2)
... to store information permanently. Stored information is either semantic or visual Autobiographical (episodic) memory – represents knowledge we have about ourselves (In CB context, it refers to acquisition, consumption and disposition) Semantic (associative) memory – represents knowledge about the wo ...
... to store information permanently. Stored information is either semantic or visual Autobiographical (episodic) memory – represents knowledge we have about ourselves (In CB context, it refers to acquisition, consumption and disposition) Semantic (associative) memory – represents knowledge about the wo ...
Atkinson–Shiffrin memory model
![](https://commons.wikimedia.org/wiki/Special:FilePath/Multistore_model.png?width=300)
The Atkinson–Shiffrin model (also known as the multi-store model or modal model) is a model of memory proposed in 1968 by Richard Atkinson and Richard Shiffrin. The model asserts that human memory has three separate components: a sensory register, where sensory information enters memory, a short-term store, also called working memory or short-term memory, which receives and holds input from both the sensory register and the long-term store, and a long-term store, where information which has been rehearsed (explained below) in the short-term store is held indefinitely.Since its first publication this model has come under much scrutiny and has been criticized for various reasons (described below). However, it is notable for the significant influence it had in stimulating subsequent memory research.