Attitudes, meaning, emotion and motivation in design for behaviour
... presenting an argued explanation of why the message is correct. For this to work, [t]he message recipient attends to the message arguments, attempts to understand them, and then evaluates them. Some arguments lead to favorable thoughts, whereas others lead to counterarguments. The person then inte ...
... presenting an argued explanation of why the message is correct. For this to work, [t]he message recipient attends to the message arguments, attempts to understand them, and then evaluates them. Some arguments lead to favorable thoughts, whereas others lead to counterarguments. The person then inte ...
How consumers acquire, remember, and use product knowledge
... • Predictions about future events influence many other types of judgments, including expectancies, attributions, and intentions. • Good consumer decision making requires accurate probability or likelihood judgments about a wide variety of events, such as accurate predictions about future product per ...
... • Predictions about future events influence many other types of judgments, including expectancies, attributions, and intentions. • Good consumer decision making requires accurate probability or likelihood judgments about a wide variety of events, such as accurate predictions about future product per ...
m5zn_5636e0673b2b424
... Credibility of Formal Sources Not-for-profit sources generally have more credibility than for profit (commercial) sources. Formal sources that are perceived to be “neutral” – such as Consumer Reports or newspaper articles – have greater credibility than commercial sources because of the perception ...
... Credibility of Formal Sources Not-for-profit sources generally have more credibility than for profit (commercial) sources. Formal sources that are perceived to be “neutral” – such as Consumer Reports or newspaper articles – have greater credibility than commercial sources because of the perception ...
Hooks or Persuasion Techniques Used in Advertising
... Bandwagon: This appeal claims that everyone is buying the product. Snob: Advertisements using this appeal show the popular people buying this (usually expensive) product. Endorsement: This appeal uses a well-known person or group to help sell the product. This appeal personalizes the ad and ...
... Bandwagon: This appeal claims that everyone is buying the product. Snob: Advertisements using this appeal show the popular people buying this (usually expensive) product. Endorsement: This appeal uses a well-known person or group to help sell the product. This appeal personalizes the ad and ...
advertising
... similarity between him and the source, this factor makes him to purchase that product more than the others. • Social psychologists manifests that an individual is likely to perform the similar behaviour with a similar person. • If a detergent is proposed by a house wife than the other house wifes te ...
... similarity between him and the source, this factor makes him to purchase that product more than the others. • Social psychologists manifests that an individual is likely to perform the similar behaviour with a similar person. • If a detergent is proposed by a house wife than the other house wifes te ...
Summary of Chapter
... Typical person ads are sometimes difficult to prepare, especially when real persons are used. Typical person sources do not have the name recognition of celebrities. Consequently, advertisers often use multiple sources within one advertisement in order to build credibility. Real person ads are a kin ...
... Typical person ads are sometimes difficult to prepare, especially when real persons are used. Typical person sources do not have the name recognition of celebrities. Consequently, advertisers often use multiple sources within one advertisement in order to build credibility. Real person ads are a kin ...
Persuasive Techniques: What To Do, and What NOT
... lead a reader/listener/viewer to think or act in a certain way. ...
... lead a reader/listener/viewer to think or act in a certain way. ...
The Visual Advantage
... PEO’s managers knew that the first 10 minutes of a meeting have the most impact on a busy executive. They needed these people to understand, remember, engage and, most important, act by taking up an audit or purchasing transformation consulting from PEO Projects. The sales team needed to explain cle ...
... PEO’s managers knew that the first 10 minutes of a meeting have the most impact on a busy executive. They needed these people to understand, remember, engage and, most important, act by taking up an audit or purchasing transformation consulting from PEO Projects. The sales team needed to explain cle ...
The Laws of Print Advertising Live On
... While advertisers may not be aware of the myriad factors that combine to produce high-impact ads, they generally respond when they see one. That’s why nothing can save free and community newspapers more time and generate more revenue than approaching both prospects and customers armed with highquali ...
... While advertisers may not be aware of the myriad factors that combine to produce high-impact ads, they generally respond when they see one. That’s why nothing can save free and community newspapers more time and generate more revenue than approaching both prospects and customers armed with highquali ...
Functions of attitudes
... Some attitudes serve to protect the person that holds them from psychologically damaging events or information by allowing them to be recast in less damaging or threatening ways. This inevitably may involve a degree of bias or distortion in the way the world is interpreted but people will readily do ...
... Some attitudes serve to protect the person that holds them from psychologically damaging events or information by allowing them to be recast in less damaging or threatening ways. This inevitably may involve a degree of bias or distortion in the way the world is interpreted but people will readily do ...
Netiquette and Effective Electronic Communication
... The rules of “netiquette,” the do’s and don’ts of online communication, provide concrete ways to make our communication more effective, and increase the probability that our messages will be well received and understood by others. The netiquette rules outlined in this brochure pertain to email, news ...
... The rules of “netiquette,” the do’s and don’ts of online communication, provide concrete ways to make our communication more effective, and increase the probability that our messages will be well received and understood by others. The netiquette rules outlined in this brochure pertain to email, news ...
Custom Marketing Research in Pharmaceuticals - ARMI
... imagery, knowledge – quantitative surveys of consumers / patients, pharmacists, and doctors, before and after promotional campaign ...
... imagery, knowledge – quantitative surveys of consumers / patients, pharmacists, and doctors, before and after promotional campaign ...
How Consumer Acquire, Remember, and Use Information
... There is a bias toward retrieving positive memories which result in… More feelings during an ad More favorable attitude toward the ad and the brand ...
... There is a bias toward retrieving positive memories which result in… More feelings during an ad More favorable attitude toward the ad and the brand ...
Decoding（解码）
... After the message has been formulated, it must be transmitted to receivers through a channel, or communications medium. A voice in personal selling, television, radio, stadium signage, billboards, blimps（飞艇）, newspapers, magazines, and even athletes’ uniforms all serve as media for sports marketing ...
... After the message has been formulated, it must be transmitted to receivers through a channel, or communications medium. A voice in personal selling, television, radio, stadium signage, billboards, blimps（飞艇）, newspapers, magazines, and even athletes’ uniforms all serve as media for sports marketing ...
Student Questions/Comments - Psychology and Neuroscience
... that they are relevant to the question of when and how information gaps are filled in. EC shows that evaluation occurs based on very subtle manipulations of situational valence. The context manipulation in Gawronski et al. is interesting in that it tries to illuminate one way in which conflicting va ...
... that they are relevant to the question of when and how information gaps are filled in. EC shows that evaluation occurs based on very subtle manipulations of situational valence. The context manipulation in Gawronski et al. is interesting in that it tries to illuminate one way in which conflicting va ...
Basic Marketing, 13th edition
... processes/buyer decision making process it studies characteristics of consumers such as demographics, psychology,... ...
... processes/buyer decision making process it studies characteristics of consumers such as demographics, psychology,... ...
Advertising
... product they have never purchased Continual long-run purchase behavior can be generated → the hierarchy of effects model ...
... product they have never purchased Continual long-run purchase behavior can be generated → the hierarchy of effects model ...
Is Advertising Believability Really Important? - AMA
... consumer is usually much less interested in a product or service than the advertiser. People can ordinarily retain only a Umited amount of information about a product, service, or brand in their active file memories. In trying to fill his ads with more and more information about his product or servi ...
... consumer is usually much less interested in a product or service than the advertiser. People can ordinarily retain only a Umited amount of information about a product, service, or brand in their active file memories. In trying to fill his ads with more and more information about his product or servi ...
Lecture 1 - University of Toronto
... certain perceived (real or imagined) stimuli, or occur in close conjunction with the perceived (real or imagined) attitude object. ...
... certain perceived (real or imagined) stimuli, or occur in close conjunction with the perceived (real or imagined) attitude object. ...
Health Communication Campaigns to Promote Healthy Behaviors: A
... Noar, S. M. (2006). A 10-year retrospective of research in health mass media campaigns: Where do we go from here? Journal of Health Communication, 11(1), 21-42. ...
... Noar, S. M. (2006). A 10-year retrospective of research in health mass media campaigns: Where do we go from here? Journal of Health Communication, 11(1), 21-42. ...
Unit 7 part 2
... Compared banner and sponsored content Fictitious informational web site Three sponsors Three product categories Examined attitudinal effects and belief measures to advertisers and site • Purchase intentions measured ...
... Compared banner and sponsored content Fictitious informational web site Three sponsors Three product categories Examined attitudinal effects and belief measures to advertisers and site • Purchase intentions measured ...
IMC_T1_Key
... Creative Boutique provides only creative services. Their clients typically outsource only the creative part while maintaining the other services in-house. The clients do not have the requisite skills for being creative. They are usually formed by people from the creative department of full service a ...
... Creative Boutique provides only creative services. Their clients typically outsource only the creative part while maintaining the other services in-house. The clients do not have the requisite skills for being creative. They are usually formed by people from the creative department of full service a ...