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Diapositiva 1
Diapositiva 1

... implementations can be set up on the basis of the same platform, so adaptations to specific requirements and standard changes can be easily adopted. ...
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... the demographics of all casino customers. Through comparing gamer profiles to the demographics of the category, you can determine if you need to adjust your current target focus to realize a greater market share. Or the comparison may reveal major differences between your player profile and the gene ...
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... Promotion is the way in which a business makes its products known to the customers, both current and potential ,and persuades them to buy. It is a common mistake to believe that promotion is all about advertising. It isn’t. There are a variety of approaches that a business can take to get their mess ...
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Media Planning: Advertising and IBP in Digital/Interactive Media 14
Media Planning: Advertising and IBP in Digital/Interactive Media 14

< 1 ... 70 71 72 73 74 75 76 77 78 ... 82 >

Audience measurement

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small.
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