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STUDY OF PERSONALITY FINAL REVIEW
STUDY OF PERSONALITY FINAL REVIEW

... 12.) This man is one of the most famous psychologists because he founded the idea of psychoanalysis and discovered the importance of unconscious motives in human behavior. He also used mainly case studies for his experiments. His name is __________. 13.) Three cognitive psychologists are: a. b. c. ...
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Chapter 3 The Process of Science: Studying Animal Behavior

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A4 Innate and Learned Behavior

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Theory of planned behavior



In psychology, the theory of planned behavior (abbreviated TPB) is a theory that links beliefs and behavior. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control. It is one of the most predictive persuasion theories. It has been applied to studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in various fields such as advertising, public relations, advertising campaigns and healthcare.The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors.
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