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Online advertising
Online advertising

... but that investment won't pay off unless you use the Internet to effectively market your business. Building a web site and doing Internet marketing are two completely different things. You've probably visited a few web sites that were completely useless. Maybe they looked good, but you couldn't find ...
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THE CHANGE IN MARKETING

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... Games generate high degree of attention Games generate comparatively long attention span Games generate positive emotions which the player associates with the product / brand If additional information about the product / brand is offered, it will be received favorably=> credible source!  Games ...
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INTRODUCTION TO MARKETING - Office for Volunteers

... can get access • Price – enough to make a profit and not too much for the market to bear • Promotion - how you communicate the existence of your product or service and its benefits • People - staff and customers ...
Digital and Social Media Marketing Programme
Digital and Social Media Marketing Programme

... The Digital and Social Media Marketing programme is designed to offer Senior Executives in General Management , IT Professionals, Corporate Communications/ Public Relations and Sales & Marketing a practical hands on approach to leveraging the power of Digital and Social media. The Internet is now en ...
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Type content here… (Font: Arial, Size: 12)

... Many people drink orange juice, whether it is at breakfast with toast and coffee, at lunchtime as a thirst quencher in hot weather or out on the town as a mixer. You can see from this that orange juice is used in several rather different situations; so which marketing communication tools and media c ...
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Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
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