• Study Resource
  • Explore Categories
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
Trnava – Public Participation
Trnava – Public Participation

... The city/region itself is being perceived and considered as unique „company“ or system, with various segments of target groups (visitors, investors, inhabitants), but also with its own „staff“ or stakeholders (citizens, companies, culture bodies, universities, communities). The city strives to maint ...
Newspower newsXpress
Newspower newsXpress

Document
Document

NEW ISSUES IN MARKETING
NEW ISSUES IN MARKETING

...  Prohibition of advertisement of certain which are used to cure impotency, sexual and menstrual disease ...
Analyze Market Planning - Joplin Business Department
Analyze Market Planning - Joplin Business Department

B2B Affiliate Marketing: Can It Work?
B2B Affiliate Marketing: Can It Work?

Marketing Dynamics
Marketing Dynamics

... enhance relationships with customers and other partners, at a profit, so that the objectives of the parties involved are met. This is achieved by mutual exchange and fulfilment of promises’ (Gronroos, 1997) ...
QED Education Summit
QED Education Summit

... Move beyond fear to passion ...
Definition: Marketing is the performance of business` activities that
Definition: Marketing is the performance of business` activities that

... Marketing Strategy or Marketing Concept which is the modern mode of selling thought seeks to identify the segment of the market that has a requirement for the product or service in question. This opposes merely producing the item and assuming the customer will come to you. Marketing strategy still a ...
Publicity, communications and outreach officer
Publicity, communications and outreach officer

... other digital marketing and communications activity Understanding of working with diverse communities and people with disabilities or from disadvantaged backgrounds; understanding of access requirements Ability to work effectively in a small team in a high-pressure work environment Ability to multi- ...
Developing and Implementing a Marketing Plan
Developing and Implementing a Marketing Plan

... relating to marketing objectives and the changing marketing environment. For example: product lines, prices, communication Why? ...
c5. definitive course document and course file
c5. definitive course document and course file

... each subject lecturer. ...
Follow this link for the job description.
Follow this link for the job description.

... Main Responsibilities and Duties ...
Snímek 1
Snímek 1

... It was first put forward by economist Adam Smith in The Wealth of Nations in 1776. The concept was only adopted on a wide scale from around the 1950s. ...
MARKETING STRATEGY Forum - International Marketing Trends
MARKETING STRATEGY Forum - International Marketing Trends

Marketing and promotion
Marketing and promotion

... What is the best method for promotion? There are many different mediums for promotion, and what is most effective depends on the situation, the product to be sold and the audience you are promoting it to. ...
B1072 Foundations of Marketing
B1072 Foundations of Marketing

... status quo E) Marketing myopia is where a company has vertically integrated their channels of distribution ...
Introduction to Marketing
Introduction to Marketing

... • Discuss the importance of marketing ...
AOM-1 - Xavier Institute of Management
AOM-1 - Xavier Institute of Management

... satisfaction by meeting their needs and wants ...
Improving Profitability and Marketing Impact – Rich Delaney
Improving Profitability and Marketing Impact – Rich Delaney

... Improving Profitabilty and Marketing Impact Your keynote address and ability to translate the features into specific selling points was instrumental in the 33% increase in our sales efforts. Bill Gaier, Manager, The Kansas City Star You met every expectation of a rather diverse audience. David Poole ...
IT and marketing
IT and marketing

... » Genesys Health’s PDA123 written up in local press ...
Example bank
Example bank

... At the level of the control that the marketing department exerts over its functions, there are quite noticeable differences between 2006 and 2008. We must note that the makeover of the participants’ companies in terms of size is very similar, so differences cannot be attributed to that factor. The o ...
(% of `interests me very much`).
(% of `interests me very much`).

... At the level of the control that the marketing department exerts over its functions, there are quite noticeable differences between 2006 and 2008. We must note that the makeover of the participants’ companies in terms of size is very similar, so differences cannot be attributed to that factor. The o ...
advertising substantiation program
advertising substantiation program

... advertising substantiation program An FTC program initiated in 1971 to ensure that advertisers make available to consumers supporting evidence for claims made in ads. affirmative disclosure An FTC action requiring that important material determined to be absent from prior ads must be included in sub ...
to - Little Red`s Big Ideas
to - Little Red`s Big Ideas

... marketing plan with little effort. ...
< 1 ... 375 376 377 378 379 380 381 382 383 ... 447 >

Ambush marketing

Ambush marketing or ambush advertising is a marketing strategy in which an advertiser ""ambushes"" an event to compete for exposure against competing advertisers. The term ""ambush marketing"" was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s.Most forms of ambush marketing capitalize on the prominence of a major event through marketing campaigns that associate an advertiser with it, but without actually having paid sponsorship fees to the event's organizer to identify themselves as an ""official"" partner or sponsor. An advertiser may engage in ambush marketing in ""indirect"" means—where the advertiser alludes to the imagery and themes of an event without any references to specific trademarks, or in ""direct"" and ""predatory"" means—where the advertiser makes statements in their marketing that mislead consumers into believing they are officially associated with the event (including the fraudulent use of official names and trademarks), or performs marketing activities in and around a venue to dilute the presence of ""official"" sponsors.Ambush marketing is most common in sport; the practice has been a growing concern to the organizers of major sporting events—such as FIFA (FIFA World Cup), the International Olympic Committee, and the National Football League, as certain forms of ambush marketing can devalue the exclusive sponsorship rights that they had sold to other companies, dilute the exposure of official sponsors, and in some cases, can involve the infringement of an organizer's trademarks.In an effort to control ambush marketing, organizers have, in recent years, required the host cities of their major events to enact special laws restricting the use of an event's intellectual property, restrictions on non-sponsors creating unauthorized ""associations"" with an event by referring to certain words and concepts, and the ability to ensure that only authorized advertisers may have marketing presence within a specified radius of the site. Such regulations have attracted controversy for limiting freedom of speech, and for preventing companies from factually promoting themselves in the context of an event.
  • studyres.com © 2026
  • DMCA
  • Privacy
  • Terms
  • Report