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Resume
Resume

...  Grew the in-house email marketing database from 400,000 subscribers to 10,000,000 in less than one year  An integral strategist in RadioShack’s rebranding campaign Page 1 of 2 ...
Disclosure and Use of Protected Health Information for Marketing
Disclosure and Use of Protected Health Information for Marketing

... 3. The Marketing Coordinator is responsible for obtaining signed authorizations for marketing, when they are required, and for making sure that the authorization discloses any money or thing of value that we get from someone else in connection with the marketing communication. 4. Signed authorizatio ...
Strategic Marketing Planning
Strategic Marketing Planning

... Strategic marketing is the decision-making process of risking and allocating scarce company resources in the search for a competitive advantage in the marketplace. The steps are well known: analyze where your customers, competitors and company are today; determine where you want them to be tomorrow; ...
Anne-Marie McConnon - Square Mile Research
Anne-Marie McConnon - Square Mile Research

... I fell into the industry and fell in love with it. I went to Edinburgh (from Ireland) for the comedy festival and didn’t go home. I got a job as a marketing assistant at Scottish Equitable – it was great training as I did lots of different roles in marketing including design and print, channel marke ...
Marketing Presentation - TSTC Online Resources
Marketing Presentation - TSTC Online Resources

... or check with the local hub for information about what equipment can be provided. ...
4 Tips To Drive More Profit Through Retention Email
4 Tips To Drive More Profit Through Retention Email

... your customers and show gratitude to them for their faithfulness to your brand or service. Send your customers an offer ahead of, on, or around their birthday. ...
Sponsorship Package - Canadian Association of Marketing
Sponsorship Package - Canadian Association of Marketing

... Cancer Foundation, and Proximity/BBDO. Our 2015 Awards Gala attracted some of the leading talent in our industry, and we are continuing with our 2016 Awards Gala. For 2016, CAMP is pleased to announce its Awards Gala in collaboration with the Direct Marketing Association of Canada (DMAC) which bring ...
What is Green marketing?
What is Green marketing?

... environmental problems such as global warming, acid rain, air & water pollution so people are calling for solution. The new environmentalism has caused many consumers to rethink what product they buy & from whom. People are changing the brand legalistic based on things like a company’s reputation fo ...
What is Green marketing?
What is Green marketing?

... environmental problems such as global warming, acid rain, air & water pollution so people are calling for solution. The new environmentalism has caused many consumers to rethink what product they buy & from whom. People are changing the brand legalistic based on things like a company’s reputation fo ...
The Power of eMarketing
The Power of eMarketing

... and privacy are critical Spam, creates a major negative for e-mail marketing, laws passed in 19 states Only 3 years of significant use ...
corporate profile
corporate profile

... As new local and international investors and businesses enter into the Nigerian economy, and as previously government-dominated sectors of the economy are liberalized, there is a significant increase in the number of brands and services competing for attention and custom. Given the level of competit ...
Marketing Communications
Marketing Communications

... requirements profitably or effectively >marketing mix  Marketing Communications: Use of communications towards consumers, customers and prospects with the explicit purpose of influencing these groups  Corporate Communications: The management of communications between an organisation and all its st ...
UP, UP AND AWAY!
UP, UP AND AWAY!

... in the right location, with the right offer. For example, a grocery store that is running a location-based marketing campaign could tap into the wearable technology and when a runner is near one of their grocery stores, the retailer could automatically alert and offer that runner a deal on a product ...
- RehanCodes
- RehanCodes

... Understand the use of marketing activities for improved business performance and firm’s ...
Matthew Berry Named as Academy of Marketing Science 2014
Matthew Berry Named as Academy of Marketing Science 2014

Revenue Marketer of the Year
Revenue Marketer of the Year

... Cisco Marketing Velocity Awards Revenue Marketer of the Year Your company had positive results executing a revenue marketing campaign. You are a revenue marketer that is practicing marketing and sales alignment through lead scoring and implementing marketing automation. Your metrics show revenue was ...
Strategic role of marketing
Strategic role of marketing

... sales and profits and create more brand awareness of amongst customers. E.g. Coles and Woolworths spend a large sum on advising in the print media and on television to promote the products sold in their stores and build market share. Task: Who is winning the “supermarket wars”. Read the article to f ...
Five Signs of Good Service/Support Marketing
Five Signs of Good Service/Support Marketing

... The best service marketing organizations understand this and put considerable effort (60-80% of efforts) into selling internally. They launch new services in the same manner as launching new tangible manufactured products. The best marketers, in fact, position and sell service within the entire comp ...
job title - networx Recruitment
job title - networx Recruitment

... journalism (NCTJ/NUJ) or PR (CIPR) relevant. Strong IT skills and willingness to travel/stay away for work purposes. ...
The Concept of Promotion
The Concept of Promotion

... offer, such as a coupon, discount, or special merchandise and delivery terms. Direct marketing gives recipients an incentive to respond by visiting a store or Web site, calling a toll-free number, returning a form, or sending an e-mail. Both print and electronic direct marketing allows a business to ...
creative integrated digital web-based and conventional marketing
creative integrated digital web-based and conventional marketing

... programs for both established and emerging Northeast Ohio businesses. Since 1999, hundreds of satisfied clients have relied on InUnison to design, produce, maintain and update compelling and memorable websites and marketing campaigns that deliver measurable results. ...
10328-8 word Power of Integrated Marketing
10328-8 word Power of Integrated Marketing

... Mobile phones, specifically smartphones, have evolved into an indispensable tool for millions of consumers. Smartphones provide a means for completely mobile digital interactions, such as sending and receiving text messages, browsing the Internet, or reviewing e-mail correspondence. With all of the ...
SEMESTER AT SEA COURSE SYLLABUS
SEMESTER AT SEA COURSE SYLLABUS

World Globe
World Globe

Marketing the Program - Wayne Community College
Marketing the Program - Wayne Community College

... plan and a marketing plan. • Using a SWOT Analysis Chart to develop a marketing plan. • Explain the connection between the age and life experience of the intended audience and how marketing materials are best developed and distributed. ©2013 Cengage Learning. All Rights Reserved. ...
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Ambush marketing

Ambush marketing or ambush advertising is a marketing strategy in which an advertiser ""ambushes"" an event to compete for exposure against competing advertisers. The term ""ambush marketing"" was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s.Most forms of ambush marketing capitalize on the prominence of a major event through marketing campaigns that associate an advertiser with it, but without actually having paid sponsorship fees to the event's organizer to identify themselves as an ""official"" partner or sponsor. An advertiser may engage in ambush marketing in ""indirect"" means—where the advertiser alludes to the imagery and themes of an event without any references to specific trademarks, or in ""direct"" and ""predatory"" means—where the advertiser makes statements in their marketing that mislead consumers into believing they are officially associated with the event (including the fraudulent use of official names and trademarks), or performs marketing activities in and around a venue to dilute the presence of ""official"" sponsors.Ambush marketing is most common in sport; the practice has been a growing concern to the organizers of major sporting events—such as FIFA (FIFA World Cup), the International Olympic Committee, and the National Football League, as certain forms of ambush marketing can devalue the exclusive sponsorship rights that they had sold to other companies, dilute the exposure of official sponsors, and in some cases, can involve the infringement of an organizer's trademarks.In an effort to control ambush marketing, organizers have, in recent years, required the host cities of their major events to enact special laws restricting the use of an event's intellectual property, restrictions on non-sponsors creating unauthorized ""associations"" with an event by referring to certain words and concepts, and the ability to ensure that only authorized advertisers may have marketing presence within a specified radius of the site. Such regulations have attracted controversy for limiting freedom of speech, and for preventing companies from factually promoting themselves in the context of an event.
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