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Challenges of Strategic Communication

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societal marketing
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... company’s requirements and society’s long term interests . —  It is a term closely related to CSR and sustainable development. —  It emphasizes on social responsibilities and suggest that to sustain long term success ,the company should develop a marketing strategy to provide value to the customer ...
societal marketing
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... company’s requirements and society’s long term interests . It is a term closely related to CSR and sustainable development. It emphasizes on social responsibilities and suggest that to sustain long term success ,the company should develop a marketing strategy to provide value to the customer’s to ma ...
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Youth marketing

Youth marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 13 to 35. More specifically, there is the teen marketing, targeting people age 13 to 19, college marketing, targeting college-age consumers, typically ages 18 to 24, young adult marketing, targeting young professionals, typically ages 21 and 35The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups.
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