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online marketing strategies – uk and romania
online marketing strategies – uk and romania

... Abstract: This paper presents successful online marketing strategies, more specific “Pay Per Click” publicity and social marketing strategies. Both practices target a well-defined market segment and can be used to increase exposure, generate traffic and in the end generate conversions. While “Pay Pe ...
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... and through analysis of the competition’s strengths and weaknesses, and how their product or service compare to yours (N.A., The Marketing Strategy Process, 2014) E-marketing and the four P’s: Both traditional and e-marketing us the 4 P’s, product, price, place and promotion, and the difference is i ...
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Youth marketing

Youth marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 13 to 35. More specifically, there is the teen marketing, targeting people age 13 to 19, college marketing, targeting college-age consumers, typically ages 18 to 24, young adult marketing, targeting young professionals, typically ages 21 and 35The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups.
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