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7.1 Glossary of terms
7.1 Glossary of terms

... should not forget that the candidate and his or her people will not have to leave their rooms during the campaign anymore since everything will be done via internet and the voters will get the latest news quickly. The purpose of political marketing is to focus the campaign on salient political issue ...
Sixteen
Sixteen

... – Short-term efforts directed to the consumer or retailer to achieve specific objectives ...
UNIT 4 BUSINESS ADMINISTRATION
UNIT 4 BUSINESS ADMINISTRATION

... conduct: to do an experiment, to lead an orchestra, to lead people through a series of organized events or directions (it is also what certain materials do to carry heat from one place to another) execute : to put a plan into effect, usually something with some importance or finality (execute the la ...
Chapter 1
Chapter 1

... Nintendo’s near monopoly of the U.S. video game console market in the late 1980s? Why did Nintendo choose to not make its video game consoles backward compatible? What were the advantages and disadvantages of this strategy? What strengths and weaknesses did Sony have when it entered the video game m ...
PPT Chapter 11
PPT Chapter 11

... Sometimes partner with a profit-seeking company to promote a message. ...
Options for Organizing Small and Large Businesses
Options for Organizing Small and Large Businesses

... Sometimes partner with a profit-seeking company to promote a message. ...
Marketing Department Information
Marketing Department Information

... people in a variety of settings, particularly when they leave the classroom behind to collect marketing data, from surveying museum patrons about why they’re visiting to questioning industrial engineering majors about their choice of fields. › Using Data: By analyzing findings—data analysis is a cr ...
draft proposal for area services manager
draft proposal for area services manager

... that enable the achievement of performance objectives. KPIs:  Works in a way that supports the organisation’s values of inclusion of all people, valuing difference and promoting diversity. Actively seeks to include people with a learning disability in their work in a meaningful and appropriate way. ...
sem i - content/teaching outline - marionhoward
sem i - content/teaching outline - marionhoward

Six Ways to Increase Marketing ROI
Six Ways to Increase Marketing ROI

... marketing or what's known as “buzz” marketing. You will increase your chances of placement in print and broadcast media when you grease its wheels: provide broad industry information or statistics that the media can use. 5. Web marketing. How robust is your Web site and Web marketing plan? Opt-in em ...
Strategic MKT
Strategic MKT

... The marketing audit has certain similarities to a financial audit in that it is a review or appraisal of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity, It enables you to assess past and present perfo ...
Fresh Produce Marketing Strategies
Fresh Produce Marketing Strategies

... This course will give fresh produce industry managers and executives an opportunity to focus on their strategic thinking and on developing their fresh produce marketing approach within real-world budget constraints. The program will include case studies and practical hands-on examples presented by b ...
o Marketing- the activity, set of institutions and processes for creating
o Marketing- the activity, set of institutions and processes for creating

... o Product management organisation – in companies with different products and brands i.e. Bunnings o Market or customer management organisation – sell one product to many customers o Large companies use a combination of these ...
the pdf
the pdf

What`s on first: internal or external marketing?
What`s on first: internal or external marketing?

... ➊ Begin with the end in mind. First, set a realistic goal for your practice before you select the strategies that will take you where you want to go. If you have “a-little-aheadof-last-year” goal, then internal marketing alone may get you there over time. ➋ Consider the competitive climate. Interest ...
Opt-out rate
Opt-out rate

cms/lib/NJ01000817/Centricity/Domain/2392/Promotions PP
cms/lib/NJ01000817/Centricity/Domain/2392/Promotions PP

... commercials. Also paid to be seen using the products or services.  https://www.youtube.com/watch?v=NFwDTE4kEE4  http://www.askmen.com/top_10/sports/top-5sponsorships-in-sports_5.html ...
Unit3-Marketing Mix
Unit3-Marketing Mix

... about the products by the manufacturers to the public. Promotion mix is the combination of decision variables like advertising, publicity, sales promotion, personal selling and public relations. The marketing mix is important on the following ways 1. Helps in understanding the important tasks of mar ...
Marketing
Marketing

... MARKETS FOR THESE PRODUCTS? • Fast Moving Consumer Goods (FMCGs) are a challenge for marketers • Why should a customer buy your product and not the competitors’? ...
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Strategic Marketing Plan - Middlesex Community College
Strategic Marketing Plan - Middlesex Community College

... 3. Create strategic communications that deepen engagement and develop connections with our audience Our students are our best ambassadors! The Office of Marketing Communications has launched a new college branding campaign for 20162018 that features some of our most outstanding students. Called myMC ...
Gujarat Survey Research Agency.
Gujarat Survey Research Agency.

...  Create a clear and compelling message that will ...
Part One
Part One

... What is a Market Orientation Components of Market Orientation How Market Orientation Impacts Performance ...
assignment (continued)
assignment (continued)

Developing the International Marketing Plan
Developing the International Marketing Plan

... • Before you can develop international plan, you ...
< 1 ... 468 469 470 471 472 473 474 475 476 ... 594 >

Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an ""endless amount of potential forms and vehicles the messages can utilize for transmission"", including mobile devices.The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.The term ""VRL marketing"" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.
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