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America the Beautiful
America the Beautiful

... run directly from a producer to a final user or consumer. This is especially common in business markets and in the marketing of services. The channel is direct when a producer uses an online website to handle orders by target customers, whether the customer is a final consumer or an organization. So ...
Marketing What`s It All About
Marketing What`s It All About

... giving customers what they want.  Companies exist by achieving their long term goals- not by making quick sales and not achieving customer needs and wants. Marketing and Business LAP 1 ...
The process of collecting and using information for marketing
The process of collecting and using information for marketing

... The process of collecting and using information for marketing decision making is called ...
marketing: managing profitable customer relationships
marketing: managing profitable customer relationships

... consumers will favor products that are available and highly affordable. PRODUCT CONCEPT. The idea that consumers will favor products that offer the most in quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements. SELLI ...
SEM1 3.01 A - Market Planning - Sports and Entertainment Marketing
SEM1 3.01 A - Market Planning - Sports and Entertainment Marketing

Chapter 12 – Marketing Channels PPT
Chapter 12 – Marketing Channels PPT

... Provides a sales force, that would be too costly for the manufacturer (sales force can carry products from many suppliers) ...
Greetings: In May 2014, Southern New Mexico became home to the
Greetings: In May 2014, Southern New Mexico became home to the

... businesses.    The  materials  included  in  this  kit  will  enable  businesses  that  want  to  incorporate   OMDP  in  their  own  marketing,  building  client  and  customer  relations,  and  providing   information  for  opportunities ...
MARKETING: BRAINSTORMING
MARKETING: BRAINSTORMING

... You have to think of a good name for your product. Your slogan must be memorable and to the point - you want to make the public feel as though they really need to buy your product! ...
LECTURE ETIQUETTE
LECTURE ETIQUETTE

... Profit-making Organisations Non-Profit Organisations ...
Chapter 2 Principles of Marketing
Chapter 2 Principles of Marketing

... makes it possible that a happy customer becomes involuntarily your sale persons in a much faster, spontaneous manner than ever before. ...
Chapter 2 Principles of Marketing
Chapter 2 Principles of Marketing

... makes it possible that a happy customer becomes involuntarily your sale persons in a much faster, spontaneous manner than ever before. ...
Bus472-FALL2008
Bus472-FALL2008

... • Personality – the individual distinguishing psychological characteristics that lead to relatively consistent and enduring responses to the environment ...
INTERNATİONAL MARKETİNG
INTERNATİONAL MARKETİNG

... science and art of valuation, creation and presentation for achieving a certain profit to ensure the needs of a target market. ...
The Influence of Social Reference Groups on Automobile Buying Decision (Exploratory Research Focused on Young Executives)
The Influence of Social Reference Groups on Automobile Buying Decision (Exploratory Research Focused on Young Executives)

... products used in public settings. This phenomenon also affects our preferences for particular brands or products and influences our purchase decisions relating to them. Every marketer strives to tap the subconscious factors that can help strengthen the brand associations and drive purchase. The stud ...
Advertising/Direct Marketing (Chapter 15)
Advertising/Direct Marketing (Chapter 15)

... constantly updated – Ads lack credibility among many consumers ...
Ch 3 PP
Ch 3 PP

... and many of them sell similar products  These businesses compete with each other for customers  The businesses that get the most customers are typically the most successful  So what helps a business get more customers? ...
International Marketing
International Marketing

... Promotional messages need to consider just a single national culture ...
Targeting & Segmentation
Targeting & Segmentation

financial products - Advertising Standards Authority
financial products - Advertising Standards Authority

... guidance issued and enforced by the Financial Conduct Authority (FCA). The scope of that legislation, rules and guidance extends to marketing communications for: investments and investment advice; deposit taking (for example, banking); home finance transactions (regulated mortgages, home purchase pl ...
Marketing Content Coordinator
Marketing Content Coordinator

... Please ensure that this is linked to the generic competency framework. For example Commercial Acumen, Communication, Customer Focus, Influence, Motivation and Commitment, New ideas/Continuous improvement, Problem Solving and Decision Making, Team Work. Each level of competency required should be des ...
The Marketing Mix
The Marketing Mix

... Striving for competitive advantage produces better products or services ...
Marketing - Jaconline
Marketing - Jaconline

... 336 Topic 3 Marketing ...
Section 1 PowerPoint Notes
Section 1 PowerPoint Notes

... Industrial Markets • Business-to-business (B-to B) markets include all businesses that buy products for use in their operations. ...
Presentation Package
Presentation Package

... • Marketing examines the process of getting potential customers to purchase a product or service. • Key principles to remember: – Customers are an asset that become more valuable over time. – Quality can be a competitive strategy for your sport business. – All businesses are service businesses. ...
SerCom Solutions Marketing Materials White Paper
SerCom Solutions Marketing Materials White Paper

... The challenge for companies is to get the right balance between controlling the cost of these items and ensuring they have sufficient budget to support attractive opportunities. This is particularly important when budgets are tight. Research among North American companies shows that costs are an is ...
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Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an ""endless amount of potential forms and vehicles the messages can utilize for transmission"", including mobile devices.The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.The term ""VRL marketing"" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.
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