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2.01 Recognize the importance of marketing.
2.01 Recognize the importance of marketing.

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... The team are responsible for marketing all aspects of Tatton Park. The activity they carry out includes branding, design, print, website development and maintenance, social media, e – newsletters, public relations, product development, customer feedback and evaluation, competitive research, database ...
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Guerrilla Marketing - PowerPoint Presentation

RELATIONSHIP MARKETING – THEORETICAL CONSIDERATION
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... Mihai Ţichindelean, “Lucian Blaga” University of Sibiu, Romania ABSTRACT: The purpose of the paper is to propose a set of research perspectives for the relationship marketing theory. A comprehensive literature review is undertaken which entails three different understandings of relationship marketin ...
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... Understand which segments you want to market Selected segments of the market – is your target for marketing your product Each target segment – will need a different means / way of positioning Ex: Leather Shoe – you want to market the shoes to 2226yrs working men & 50-55yrs retiring folks Positioning ...
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... its goods or services. The more a business knows about its local markets and its customers and their buying habits and preferences, the more precisely it can focus its marketing efforts on the group(s) of customers who are most likely to buy its products or services. ...
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... personal selling, sales promotions, publicity, social media, etc.  Determine the “message” – what are we saying?  Determine the “media” – where are we saying it?  Determine the “deal” – special offers available?  Determine the “time” – when and for how long? ...
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The internet and B2B marketing

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Guerrilla marketing

Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract much audience.Unlike typical public marketing campaigns that utilize billboards, guerrilla marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients and the final goal of marketing is to get people to remember brands in a different way than they are used to . The technique involves from flyer distribution in public spaces to creating an operation at major event or festival mostly without directly connecting to the event but using the opportunity. The challenge with any guerrilla marketing campaign is to find the correct place and time to do the operation without getting involved in legal issues. The different types of guerrilla marketing are: Ambient, Ambush, Stealth, Viral and the new concept called Street Marketing, coined by Dr. Marcel Saucet, Professor at University of San Diego and Harvard case study lecturer in his book Street Marketing TM, in 2013.
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