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Untitled - Studio 2055
Untitled - Studio 2055

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Sales Promotion - Cal State LA

... Targeted, Integrated, Interactive, and Intimate Marketing (continued) • Interaction: How will they reach me to order and/or ask questions? How do they receive the product/service? ...
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marketing, 4e 1 - Cengage Learning

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BUILDING, MEASURING, AND MANAGING BRAND EQUITY

... How do marketing activities in general—and product, pricing, and distribution strategies in particular—build brand equity? How can marketers integrate these activities to enhance brand awareness, improve the brand image, elicit positive brand responses, and increase brand resonance? ...
BUILDING, MEASURING, AND MANAGING BRAND EQUITY
BUILDING, MEASURING, AND MANAGING BRAND EQUITY

... How do marketing activities in general—and product, pricing, and distribution strategies in particular—build brand equity? How can marketers integrate these activities to enhance brand awareness, improve the brand image, elicit positive brand responses, and increase brand resonance? ...
BUILDING, MEASURING, AND MANAGING BRAND EQUITY
BUILDING, MEASURING, AND MANAGING BRAND EQUITY

... How do marketing activities in general—and product, pricing, and distribution strategies in particular—build brand equity? How can marketers integrate these activities to enhance brand awareness, improve the brand image, elicit positive brand responses, and increase brand resonance? ...
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Digital marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.
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