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Understanding Social Marketing by Shinta P
Understanding Social Marketing by Shinta P

幻灯片 1
幻灯片 1

... the first one use mathematical function which is very useful and important to sovle the problem.and the second is the establishment of mathematical model. In a word,mathematics comes from our daily life ,and it can help us make some problems more easier. ...
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Chapter 13 - Academic Web Services

... • The Marketing Concept includes three parts: 1. Customer Orientation -- Finding out what customers want and then providing it. 2. Service Orientation -- Making sure everyone in an organization is committed to customer satisfaction…from President to the delivery people. 3. Profit Orientation -- Focu ...
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... Wen-fei Uva Senior Extension Associate Department of Agricultural, Resource, and Managerial Economics Cornell University ...
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Program Description:​ The marketing program provides students an

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... Assist with the preparation and delivery of training materials ...
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...  Describe the type of customers that would buy these products.  How are these advertised? Why? ...
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Explain Marketing

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Chapter 12 - Customer

... size, stage in the family life cycle, education, and ethnic group. • Marketers avoid stereotyping by breaking large groups into smaller segments. ...
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SEM I-201

... Communication used to inform or remind people about a business’s products. Promotion also involves persuading customers to purchase a product. Your AD here! ...
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global firms

... Global Promotion Strategies • Can use a standardized theme globally, but may have to make adjustments for language or cultural differences. • Communication Adaptation: – Fully adapting an advertising message for local markets. ...
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THE CHANGE IN MARKETING

...  Product characteristics (e.g., quality, features, design, reliability)  Brand  Packaging  Services  Return and/or warranty policies ...
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Target Market Approaches

... • One basic marketing mix is used even if the organization offers different types ...
Centralized Marketing Strategy
Centralized Marketing Strategy

... E.g. discounted pricing, all-inclusive vacations, cash payments Other push strategies: trade shows and sales reps visiting stores ...
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Market Segmentation, Target Market Selection, and Positioning

... A positioning strategy based on a horizontal differentiation uses the fact that consumers differ in their tastes. For example, in the category of passenger cars, some consumers like small cars, others like minivans, while still others like SUVs. Each of these groups consists of a relatively homogene ...
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PowerPoint 簡報

... 2.They fully practice their business principles and core values. 3.They have a great planning for their goal. 4.They provide a nice welfare system for their staffs as possible as they can. 5.They have a mature Research and Development department. They don’t have a strategy to manage those new relati ...
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... presented to television viewers, who can buy them by calling a toll-free number and paying with a credit card. Popularity of infomercials and QVC ...
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... – Must be complemented by emerging integrated communication techniques – Need to combine competency in traditional mass marketing with new capabilities – Need to “think outside the box” ...
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Target market



A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. Product, price, promotion, and place are the four elements of a marketing mix strategy that determine the success of a product or service in the marketplace.
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