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How to Write a Marketing Plan
How to Write a Marketing Plan

... • Marketing is not selling because you have identified a need • Marketing is not advertising—it can be a method used in marketing • Marketing is not just for Marketing Departments—it is everyone’s job to help the organization adapt to the needs • Marketing is not about making money (unless you want ...
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... however, the loss of precision in the satachievement of product differentiation isfying of customer requirements that through advertising and promotion. In would be necessitated by attempts to this way, variations in the demands of bring about convergence of demand is individual consumers are minimi ...
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Marketing Society of Pakistan has organized a workshop on

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Target market



A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. Product, price, promotion, and place are the four elements of a marketing mix strategy that determine the success of a product or service in the marketplace.
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