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(% of `interests me very much`).
(% of `interests me very much`).

... are recorded in the case of New Media (+50%), CSR (+45%), Promotion (+29%), and Industrial/B2B (+25%). Advertising and Consumer Marketing are the only topics that display a slight decrease. ...
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... Marketing Automation Vendors, 2016. This analyst report features technologies including the Emarsys B2C Marketing Cloud, which helps B2C marketers execute and manage customer engagement and other marketing processes including campaigns. The report describes the marketing automation landscape and pro ...
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... • The term market refers to all the people who might buy a product. • All people who share similar needs and wants and who have the ability to purchase a given product are a market. • Ex – you could be part of the market for video games, but not be part of the market for an expensive car. • You coul ...
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Marketing Research - BEAN

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Marketing plan

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
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