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Customer Loyalty Ladder - Southern Rural Development Center
Customer Loyalty Ladder - Southern Rural Development Center

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... ‘Find wants and fill them’. ‘You are the boss (Customer)’. ‘Have it in your way’. E) THE SOCIETICAL CONCEPT: This concept further elaborates the marketing approach to include consumer and society overall well being. Promoting business practices which are not only positive for the customers but also ...
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< 1 ... 147 148 149 150 151 152 153 154 155 ... 164 >

Customer engagement

Customer engagement (CE) is the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline.
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