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Transcript
A Simple Process for Your Ideal Customer Profile (ICP) How to define your ideal customers for business growth and success Primal Digital Marketing Ideal Customer Profile Congratulations! The first step to powerful marketing is knowing who your ideal customer is! Remember, this isn’t about your most common customer – it’s about who you want as your most common customer! If you have more than one ideal customer, create multiple copies, but set a limit to 3-5 max. ICP Outline Name Age Occupation Lifestyle Income Motivations What do they desire, want, and aspire to? What’s their biggest problem? (Relative to your solution) What would alleviating this problem do for them? What are their fears, frustrations, and challenges? What do they like and dislike? What social media channels are they on? How do they relax? What objections do they have to buying your service? How do they make their decisions? What is the process like and who is involved? The Ideal Customer Narrative Some people find it helpful to create a story around your ideal customer. Feel free to write below if you’d like to do the same. Keep it simple by looking over the outline on the previous page and explaining each part as a story. At the end, include a picture of who you picture as the “Ideal Customer”. _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ Congratulations! You completed your ideal customer profile! I hope you found this helpful… Knowing your ideal customer is key to powerful marketing. Your due diligence in this exercise is how you make that possible. Now that you gathered all this information, you can decide on tools, tactics, and techniques to help you reach your ideal customers. Any questions? Feel free to reach out to me directly. I’d be glad to help you understand or re-evaluate any area of this profile. David J. Bradley Digital Marketing Strategist & Founder Primal Digital Marketing [email protected] Primal Digital Marketing
