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... 36. What does applying the customerorientation element of the marketing concept enable the business to do? A. Offer products that consumers want to buy B. Persuade customers to buy its products C. Provide more products than consumers need D. Coordinate its marketing activities ...
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... ● Discuss the influence of drugs on neurotransmitters (e.g., reuptake mechanisms, agonists, antagonists). ● Discuss the effect of the endocrine system on behavior. ● Describe the nervous system and its subdivisions and functions: — central and peripheral nervous systems; — major brain regions, lobes ...
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Neuromarketing

Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, or sensors to measure changes in one's physiological state, also known as biometrics, including heart rate and respiratory rate, galvanic skin response to learn why consumers make the decisions they do, and which brain areas are responsible. Certain companies, particularly those with large-scale ambitions to predict consumer behaviour, have invested in their own laboratories, science personnel or partnerships with academia. Present in over ten countries, the Neuromarketing Business Association today centralizes academic publications and certifications and serves as a networking platform for professionals in the field.Companies such as Google, CBS, Frito-Lay, and A & E Television amongst others have used neuromarketing research services to measure consumer thoughts on their advertisements or products.Whilst the origin of the term ""neuromarketing"" has been attributed to Ale Smidts in 2002, the phrase was in use earlier. In the late 1990s, both Neurosense (UK) and Gerry Zaltmann (USA) had established neuromarketing companies. Unilever's Consumer Research Exploratory Fund (CREF) too had been publishing white papers on the potential applications of Neuromarketing.
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