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JSC "Olainfarm" Investors` day presentation
JSC "Olainfarm" Investors` day presentation

... - First stage includes five new first generics for the Baltic states, two for treatment of fungus, two for CNS diseases and one cardiovascular medicine - Three of the five will be registered through Baltic MRP procedure - Currens status: registration under way - Expected launch: 2008 Expected sales ...
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... made with personal written note instead of through impersonal direct mails as advertising is oneway communication. Advertisers must communicate with the customers rather than counting them as the customer figure. Customers are part of the society for the marketers. Along with other reasons, one of t ...
Guilty Free Consumption of Middle Aged Man in Automotive Industry
Guilty Free Consumption of Middle Aged Man in Automotive Industry

... fantasy, etc. are important part of consumer behaviour and its purchases. Through the ZMET analysis customers confirmed that they will not willing to buy a luxury hybrid car for their personal enjoyment. Guilt can be experienced as negative or positive emotion. ...
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... Given that the Iiterature on the organizational phenomena associated with the adoption of marketing in services is still not rich enough to provide the conceptual foundation upon which our research can be based, it was necessary to develop an exploratory study. Also, considering the shortage of rese ...
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Ch 9 Marketing and Branding the Contemporary Destination

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Marketing Mix Strategies and Entrepreneurial

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... wealth is defined as something with value, he said: "a flute for the people who will blow it is wealth, and for those who will not blow it only in the wealth when they sell it "(Xenophon, 1961) [3]. This recognition further reminder of the value of marketing researchers should be introduced to marke ...
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ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING MARKETING, 6/e

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CPG - GomezLee Marketing
CPG - GomezLee Marketing

Click here to the file.
Click here to the file.

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PDF Version - Lawyernomics 2015 Conference

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Export Marketing Strategies for High Performance
Export Marketing Strategies for High Performance

Bulevar Turisticka 77A 6000 Ohrid,Macedonia tel.: +389 46 209 022
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Locating Marketing within the Corporate Communication Managing
Locating Marketing within the Corporate Communication Managing

... the form of news about the company or its products which is carried by the mass media”. In a book of some 990 pages, public relations gets little more than 3 pages. This is disappointing for a book with such an alluring title! What Bradley describes is closer to marketing public relations (MPR), but ...
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Marketing mix modeling

Marketing mix modeling (MMM) is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit.The techniques were developed by econometricians and were first applied to consumer packaged goods, since manufacturers of those goods had access to good data on sales and marketing support. The first companies dedicated to the commercial development of MMM were MMA (then Media Marketing Assessment) started in 1990 and the Hudson River Group founded in 1989. Other early pioneer-users of econometric modeling were the ATG group at the advertising agency JWT in the 1990s and later incorporated into MindShare ATG, BrandScience at Omnicom, and the specialist modeling agency OHAL since the late 1980s. These agencies took MMM from being a little-used and academic discipline to being a widespread and common marketing tool. Improved availability of data, massively greater computing power, and the pressure to measure and optimize marketing spend has driven the explosion in popularity as a marketing tool. In the recent times MMM has found acceptance as a trustworthy marketing tool among the major consumer marketing companies. Often in the digital media context, MMM is referred to as attribution modeling.
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