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... Realigned Sales and Marketing Divisions Maximize Synergies, Brand Strength Across Product Lines and Sales Channels ENGLEWOOD CLIFFS, N.J., Jan. 5, 2009 – Enhancing its capabilities to serve customers and to capitalize on the growing strength of its brand name, LG Electronics has consolidated its hom ...
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... A process that includes three important things: - Segmenting the market - Targeting key segments - differentiating and positioning products and brands ...
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... Enterprises and organizations are gathering amounts of digital data from different sources. Marketing analytics based on predictive analytics and Big Data technologies can transform that data into actionable insights. The course is focused on key applications of predictive analytics in the area of m ...
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UNIT IV

... Internet based presentation of a set of items available for purchase, including description , price and ordering information. It is digital brochure of information on products with images and salient features mentioned. It is also called cyber catalogue, electronic catalogue and web catalog. An elec ...
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... Some organizations do not sell their product directly to their customers, but they use retailers to get their products into the hands of consumers. These intermediaries can be called dealers or resellers, and it is the organization which is the end of a distribution channel, before the product's end ...
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marketing i - Blue Valley Schools

... MARKETING: PRODUCT DEVELOPMENT & BRANDING CHAPTER TERMINOLOGY ASSIGNMENT As we cover each marketing chapter, take good notes on the terminology within the chapter. Then, show evidence that you understand the marketing terms by completing one of the following terminology activities below. (You will b ...
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... different segment of the market and then gear the ad campaign to convince them. The companies strive to gain a competitive position and attract as many customers as possible. Keywords: Customer Segmentation, Focus, Commitment Objectives:1) To reduce risk in deciding where, when, how, and to whom a p ...
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... Marketing Communications is not a straightforward, one way process from marketers to potential customers. Both the sender and the receiver of that message are actively involved. Marketers often follow the so-called AIDA approach, which suggests that good marketing communication should go through the ...
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... • Understanding of and dedication to Habitat's affordable housing mission and ReStore program • Excellent communication and people skills • Computer skills, including word processing, E-mail, presentation and spreadsheet software. Experience with Photoshop, Adobe Illustrator a plus • Strong organiza ...
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... The TV series Marketing Dividends is a joint initiative between the AANA and MEC Global and was produced in partnership with MCN and Sky News. The AANA created the series to help elevate the profession by creating a better understanding of the crucial role it plays in delivering sustainable growth f ...
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... Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility. Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize re ...
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... Sixth, a marketing plan needs to be implemented. When do you do the things you have outlined in a plan? Timing has a lot to do with how successful a marketing plan will be. It affects the placement of advertising and its impact on the targeted market segment; it also will affect how successful one m ...
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Green marketing

Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are environmental marketing and ecological marketing.Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the United States, theFederal Trade Commission provides some guidance on environmental marketing claims. This Commission is expected to do an overall review of this guidance, and the legal standards it contains, in 2011.
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