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Senior Marketing Communications Specialist
Senior Marketing Communications Specialist

... The Senior Marketing Communications Specialist develops, executes and measures a broad range of marketing programs to support the key business objectives and drive growth for the Process Technologies Division of Filtration Group. This key individual will help develop multi-channel (web, social media ...
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... Marketing management is a business discipline. It focuses in real time market techniques and also to manage the organizational resources. It is also an art & science Choosing the target market getting, keeping and growing the customers through creating, delivering and communicating superior customer ...
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... These questions, along with other information, are grouped into four clusters or areas of research: Demographics, Psychographics, Geographics, and Behavioral. • Demographics refer to personal characteristics that make up a target market. This includes: age, gender, income, marital status, and ethni ...
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... proposition, the promise of value that is at the heart of the marketing strategy. How it is linked to all the strategy elements and is backed by reason(s) to believe which emanate from the way one leverages resources to create the competitive advantage. That will be followed by a discussion of the t ...
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... Core Concepts • Needs, wants, and demands • Target markets, positioning (in mind of target buyers), segmentation • Offerings (intangible benefit made physical) and brands (offering from a know source) • Value (set of benefits and satisfaction) ...
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... Push versus Pull Strategies In general, a push strategy is better: for industrial products and/or complex new products when distribution channels are short when few print or electronic media are available A pull strategy is better: for consumer goods products when distribution channels are lon ...
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the economic benefits of marketing

... prevents soil erosion, and provides a home for animals. When a tree is cut down and used in making other products its usefulness changes. The raw material becomes part of a new product that has a different value Form Utility takes place also when a manufacturer assembles parts into a product pieces ...
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Marketing strategy

Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
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